We’ve had the privilege of serving as an advocate for the collegiate athletics enterprise for over 40 years. Embedded not only by our business model, but by electing to seek deep involvement within the various organizations, events and platforms that are vital to collegiate athletics’ development overall. We take this position seriously and proudly support organizations including NACDA (National Association of Collegiate Directors of Athletics); LEAD1; the Collegiate Sports Summit; Collegiate Athletic Leadership Symposium and Women Leaders in College Sports.
Our NACDA relationship has allowed us significant involvement with its FBS Leadership Summit during the College Football Playoff week, and we have enjoyed 10 years of giving back to the industry through support of the prestigious Learfield IMG College Directors’ Cup. In 2014, we launched our annual Minority Academy with NACDA-affiliated Minority Opportunities Athletic Association (MOAA) to elevate growth and educational development for women and men in the collegiate sector. The business practicum and content for selected attendees takes place at our Learfield IMG College headquarters, as well as on site at our partner universities.
Our newest integration, the Learfield IMG College Intercollegiate Athletics Forum in conjunction with SportsBusiness Journal, allows us to be a valued contributor to a reputable platform that year after year continues to be an exceptional educational and networking opportunity for those with touchpoints in the collegiate athletics community.
*Photo credit: Marc Bryan-Brown (Intercollegiate Athletics Forum, SBJ)