Engage With Purpose

Reaching Gen Z College Sports Fans

Understanding Gen Z and their motivations leads to key attributes that drive who they are as people – purpose and passion. Creating the right opportunities to reach and engage with them will foster long-term affinity with the largest, emerging generation of college sports fans.

Let's Talk About Gen Z

What do we know about this diverse and growing generation?

What brands do they follow?

How do they engage with college sports?

Gen Z is rewriting the rules when it comes to sports fandom and brand marketers will want to pay attention to what drives them to build community and brand advocacy.

Download Engage with Purpose: Reaching Gen Z Fans

Name(Required)

First Last

Title(Required)

Company/Institution(Required)

Industry(Required)

Email(Required)

Zip Code(Required)

More Information

I would like to subscribe to receive information about future annual or industry reports from Learfield..

I would like to learn more about Learfield’s offerings for college sports marketing.

CAPTCHA

Comments

This field is for validation purposes and should be left unchanged.

Engage With Purpose

Understanding Gen Z and their motivations leads to key attributes that drive who they are as people – purpose and passion. Creating the right opportunities to reach and engage with them will foster long-term affinity with the largest, emerging generation of college sports fans.

Let's Talk About Gen Z

Download Engage with Purpose: Reaching Gen Z Fans

CONNECT

CAREERS