Engage With Purpose

Reaching Gen Z College Sports Fans

Understanding Gen Z and their motivations leads to key attributes that drive who they are as people – purpose and passion. Creating the right opportunities to reach and engage with them will foster long-term affinity with the largest, emerging generation of college sports fans.

Image of Gen Z kids hanging out

Let's Talk About Gen Z

What do we know about this diverse and growing generation?

What brands do they follow?

How do they engage with college sports?

Gen Z is rewriting the rules when it comes to sports fandom and brand marketers will want to pay attention to what drives them to build community and brand advocacy.

Download Engage with Purpose: Reaching Gen Z Fans

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