Learfield Fanbase
Having the right data to reach and engage a target audience is more important than ever. As the authority on college sports fans, Learfield provides unparalleled access to college athletics fan data and solutions that drive authentic connections and informed decision-making.
Actionable Fan Data at Your Fingertips
Learfield creates holistic fan profiles that enable partners to make meaningful connections and deliver enhanced fan experiences. With over six billion fan data points, 93M+ first-party fan records, and 150M+ reachable fans, the Fanbase platform offers in-depth insights that provide more value and maximize revenue opportunities.
College Fan Data Model
Access the largest fanbase in the United States to connect with college sports fans who are highly affluent, educated, and passionate.
Demographics
Affinities & Preferences
Brand Interests
Consumer Spending Behaviors
Brand Marketing Insights
Target highly passionate fans with comprehensive campaigns that integrate college brand assets to drive successful business outcomes and customer loyalty.
Enriched First-party Data & Analytics
Demographic & Geographic Targeting
NIL Sentiment
Vertical & Brand Affinity
Athletics Revenue Generation
Unlock critical fan data for athletic departments looking to improve engagement, boost sponsorships, and increase ticket sales.