LEARFIELD SPORTS TO ACQUIRE SIDEARM SPORTS

Collegiate Marketing Firm Adds Digital Platform To Its Portfolio Of Services PLANO, Texas – Learfield Sports announced today that it has entered an agreement to acquire SIDEARM Sports, one of the leading digital platforms serving over 700 collegiate athletic programs...

LEARFIELD SPORTS TO ACQUIRE LICENSING RESOURCE GROUP (LRG)

PLANO, Texas – Learfield Sports announced today that it has entered an agreement to acquire Licensing Resource Group (LRG), adding an array of licensing, merchandising and brand marketing services to its portfolio of college businesses. “The LRG team has done a...