Kansas City Chiefs

Our full-time land-line distribution system, leased from AT&T, afforded us revenue opportunities in that we could sub-lease the system to others.  One such entity was the Kansas City Chiefs.  The flagship radio station was Kansas City’s KCMO which made its...

ARMY-SIEMENS INK SPONSORSHIP DEAL

Learfield Sports’ Army Sports Properties Help Secure Army-Siemens Sponsorship Deal WEST POINT, N.Y. – The Army Athletic Association and Siemens Corporation have reached a sponsorship agreement that includes signage and exclusive naming rights to the...

NEW ARENA PARTNERS INCREASING SPONSORSHIP MONEY

New agreements with Heaven Hill Distilleries, Park Community Federal Credit Union, Anheuser Busch, John Conti Coffee and Sign-A-Rama Downtown add more than $2.3 Million Louisville, KY (June 28, 2010) – The Louisville Arena Sports and Entertainment Properties (LASEP)...

George Stiles

George died yesterday. He was a friend of mine and to many. He was one of Learfield’s incorporators and initial board members. When I first met him, Derry had asked him to become a shareholder in our venture and we met at Home Savings to go over the...

2009-2010 LEARFIELD SPORTS DIRECTORS’ CUP WINNERS ANNOUNCED

June 23, 2010 (Anaheim, Calif.) — Recipients of the Learfield Sports Directors’ Cup were honored today with Stanford heading a list of multiple repeat winners in all divisions. The awards, which annually recognize the best overall athletic department in...

Arbitron

One of the tidbits I gleaned from Gene Ashcraft of the Texas State Network, was the importance of good research. Having good numbers helped your sales pitch; but also there was something strong about saying “Arbitron says more people listen to us than to any...