LEXINGTON CENTER/RUPP ARENA AGREES TO RIGHTS EXTENSION THROUGH 2016

Lexington, KY (Feb. 21, 2011) – Lexington Center Corporation officially announced today that Learfield Sports will retain its position as the exclusive venue-media rights holder for the venerable Rupp Arena through 2016. The five-year extension enables Learfield Sports to continue to manage the property through...

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OU Continuing Education Finds Its Target Audience

Oklahoma University Continuing Education wanted to increase enrollment in their offsite classes.  They reach their primary target, adults 25-54, with the help of Sooner Athletics and Sooner Sports Properties. OU Continuing Education and Sooner Sports Properties customized a promotional plan based on the previous year’s results and...

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The Tar Heels & North Carolina Ford Dealers

The Carolina Ford Dealers partnered with Tar Heel Sports Properties to generate excitement about new models for the new model year. Carolina Ford Dealers promoted their new products (new model or new model year) and drove traffic to their dealerships throughout North and South Carolina by...

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WAC Sports Network Announces Basketball Broadcast Schedule

DENVER – The WAC Sports Network (WSN) today announced its first-ever broadcast schedule and talent line up for men’s basketball, marking its debut for the sport since launching two months ago.   The WSN – a product of the Western Athletic Conference and its multimedia rights partner,...

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