by Ginny Wills | Nov 4, 2025 | Blog
Content has become one of the most effective ways for schools to engage fans, support student-athletes, and deliver value to partners. Through Learfield Impact’s industry-leading NIL services, athletic programs gain on-campus support, strategic content creation,...
by Ginny Wills | Oct 22, 2025 | Blog
In the fast-paced world of college sports, Indiana University (IU) Athletics has emerged as a remarkable leader in growth and success, both on and off the field. Coming off a historic 11-win season under the first year of head Coach Curt Cignetti in ‘24, an undefeated...
by Ginny Wills | Jul 30, 2025 | Blog
Fanbase Voices is an exciting new initiative powered by Learfield that allows fans to help shape the future of college athletics. Through direct surveys, Fanbase Voices captures fan sentiment on key topics related to college athletics, including content consumption,...
by Ginny Wills | Jun 27, 2025 | Blog
Powered by Learfield’s Fanbase™ Another college season on the diamond has come to a close with LSU Baseball and Texas Softball claiming titles at the Men’s and Women’s College World Series. Let’s take a look back at the 2025 season through the lens of Fanbase, the...
by Ginny Wills | Apr 9, 2025 | Blog
Powered by Learfield’s Fanbase™ All eight participants in the 2025 Men’s and Women’s Final Four partner with at least two of Learfield’s business lines (Learfield MMR, CLC, Paciolan, SIDEARM), and those business lines represent at least six of the eight...
by Ginny Wills | Mar 13, 2025 | Blog
Powered by Learfield’s Fanbase™ March is one of the most exciting times of the year for fans of men’s and women’s basketball – full of intense games, upsets, underdogs, and buzzer-beaters. As college basketball prepares to tip off the madness of March...
