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Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

by [email protected] | Apr 30, 2026 | Blog

In today’s workplace, inclusion is no longer a standalone initiative — it’s a defining factor in how organizations attract talent, drive innovation, and sustain performance. As employee expectations shift and team members backgrounds, identities, and working styles...
Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

by [email protected] | Apr 13, 2026 | Blog

From Screen to Ice: Hockey’s Cultural Surge Is Fueling Growth at Every Level Hockey is having a moment, and it’s not by accident. Across entertainment, international competition, and professional leagues, the sport is experiencing a surge in visibility that is...
The 2025-26 College Basketball Season: Fan Engagement by the Numbers

The 2025-26 College Basketball Season: Fan Engagement by the Numbers

by [email protected] | Apr 8, 2026 | Blog

Two teams reached the pinnacle of college basketball this week, but there were many winners across the country all throughout the year – even if they didn’t play right up to the very end. With the most extensive fan data in the college sports industry residing with...
Women Who Changed the Game: Celebrating Progress in Sports During Women’s History Month

Women Who Changed the Game: Celebrating Progress in Sports During Women’s History Month

by [email protected] | Mar 31, 2026 | Blog

Women’s History Month offers a moment to reflect on how the game has evolved — and the individuals who helped move it forward. Across every level of sports, progress has been shaped by leaders who challenged expectations, expanded opportunity, and influenced what the...
Data & Digital Highlights Around the 2026 College Football Playoff Teams

Data & Digital Highlights Around the 2026 College Football Playoff Teams

by [email protected] | Jan 22, 2026 | Blog

Powered by Learfield’s Fanbase™ The 2026 College Football Playoff was full of thrills, coming down to the wire between a rising power in the Indiana Hoosiers and a resurging giant in the Miami Hurricanes. Let’s take a look back at some data and digital...
How Texas Tech Drove 100k Fans to their SIDEARM Platform in One Month

How Texas Tech Drove 100k Fans to their SIDEARM Platform in One Month

by Ginny Wills | Dec 5, 2025 | Blog

Strategic 24-hour windowing drove 500% video growth and 100K new users across Texas Tech’s website and mobile app   By: SIDEARM Sports Most athletic programs face the same challenge: how do you maximize reach on social platforms while also driving meaningful...
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