By Jim Hanauer; SVP Data Strategy & Analytics Overview Having the right tools to reach and engage your audience is more important than ever. From appealing to the modern consumer demanding personalized interactions to the expectation that every dollar spent on...
By Jennifer Walker; VP, Digital Media Overview The digital marketing landscape continues to undergo a major transformation due to evolving trends and stricter regulations prioritizing consumer privacy. Third-party cookies, which are small pieces of data stored on a...
By Grant Jones; SVP & Head of Content, Content Development Overview Learfield Studios is a best-in-class content division focused on data-driven content production, distribution, and monetization to engage fans year-round. Over the last two-plus years, our...
By Solly Fulp; EVP, NIL Growth & Development Overview Name, Image, and Likeness (NIL) is incredibly dynamic and one of the fastest-moving aspects of college athletics. At Learfield, each of our school partners has its unique approach to NIL, including how they...
College women’s sports have been on an incredible rise in recent years, with a surge in popularity and interest from fans and athletes alike. From basketball to soccer to softball, women’s college sports have experienced meteoric growth; this season was no...
