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The Digital Dugout: Data from the 2025 NCAA Baseball and Softball Seasons

The Digital Dugout: Data from the 2025 NCAA Baseball and Softball Seasons

by Ginny Wills | Jun 27, 2025 | Blog

Powered by Learfield’s Fanbase™ Another college season on the diamond has come to a close with LSU Baseball and Texas Softball claiming titles at the Men’s and Women’s College World Series. Let’s take a look back at the 2025 season through the lens of Fanbase, the...
Sweet Trends and Elite Insights from March Madness and Learfield’s Enterprise Partners in the Final Four

Sweet Trends and Elite Insights from March Madness and Learfield’s Enterprise Partners in the Final Four

by Ginny Wills | Apr 9, 2025 | Blog

Powered by  Learfield’s Fanbase™   All eight participants in the 2025 Men’s and Women’s Final Four partner with at least two of Learfield’s business lines (Learfield MMR, CLC, Paciolan, SIDEARM), and those business lines represent at least six of the eight...
7 Insights and Highlights from the 24-25 Basketball Season

7 Insights and Highlights from the 24-25 Basketball Season

by Ginny Wills | Mar 13, 2025 | Blog

Powered by  Learfield’s Fanbase™ March is one of the most exciting times of the year for fans of men’s and women’s basketball – full of intense games, upsets, underdogs, and buzzer-beaters. As college basketball prepares to tip off the madness of March...
Unlocking the Power of Fanbase for College Athletics – Part 2

Unlocking the Power of Fanbase for College Athletics – Part 2

by Ginny Wills | Feb 19, 2025 | Blog

By Lucas Moss; VP, Data & Analytics Overview With the largest dataset of college sports fans in the world—powered by 6 billion+ fan data points—Fanbase provides powerful tools for college athletic programs to boost engagement through fan insights, enhance MMR...
12 Insights and Trends from the First Ever 12-Team College Football Playoff

12 Insights and Trends from the First Ever
12-Team College Football Playoff

by [email protected] | Jan 22, 2025 | Blog

Powered by Learfield’s Fanbase Learfield is leveraging an unparalleled amount of fan data to create authentic connections, inform decision making, and drive new revenue every single day through Fanbase. A proprietary fan data platform, Fanbase boasts more than 6...
Unlocking the Power of Fanbase for Brand Marketing with Actionable Insights – Part 1

Unlocking the Power of Fanbase for Brand Marketing with Actionable Insights – Part 1

by [email protected] | Sep 20, 2024 | Blog

By Jim Hanauer; SVP Data Strategy & Analytics Overview Having the right tools to reach and engage your audience is more important than ever. From appealing to the modern consumer demanding personalized interactions to the expectation that every dollar spent on...
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  • Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes
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