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Women’s College Sports Sponsorships Are Driving the Future of College Athletics

Women’s College Sports Sponsorships Are Driving the Future of College Athletics

by [email protected] | May 20, 2026 | Blog

More Than A Moment: The Commercial Rise of Women’s College Athletics Women’s college athletics has hit the mainstream, experiencing a powerful lift in visibility, fan engagement, and cultural relevance over the last few years. What started as a surge in...
Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

by [email protected] | Apr 30, 2026 | Blog

In today’s workplace, inclusion is no longer a standalone initiative — it’s a defining factor in how organizations attract talent, drive innovation, and sustain performance. As employee expectations shift and team members backgrounds, identities, and working styles...
Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

by [email protected] | Apr 13, 2026 | Blog

From Screen to Ice: Hockey’s Cultural Surge Is Fueling Growth at Every Level Hockey is having a moment, and it’s not by accident. Across entertainment, international competition, and professional leagues, the sport is experiencing a surge in visibility that is...
The 2025-26 College Basketball Season: Fan Engagement by the Numbers

The 2025-26 College Basketball Season: Fan Engagement by the Numbers

by [email protected] | Apr 8, 2026 | Blog

Two teams reached the pinnacle of college basketball this week, but there were many winners across the country all throughout the year – even if they didn’t play right up to the very end. With the most extensive fan data in the college sports industry residing with...
Women Who Changed the Game: Celebrating Progress in Sports During Women’s History Month

Women Who Changed the Game: Celebrating Progress in Sports During Women’s History Month

by [email protected] | Mar 31, 2026 | Blog

Women’s History Month offers a moment to reflect on how the game has evolved — and the individuals who helped move it forward. Across every level of sports, progress has been shaped by leaders who challenged expectations, expanded opportunity, and influenced what the...
Data & Digital Highlights Around the 2026 College Football Playoff Teams

Data & Digital Highlights Around the 2026 College Football Playoff Teams

by [email protected] | Jan 22, 2026 | Blog

Powered by Learfield’s Fanbase™ The 2026 College Football Playoff was full of thrills, coming down to the wire between a rising power in the Indiana Hoosiers and a resurging giant in the Miami Hurricanes. Let’s take a look back at some data and digital...
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Recent News

  • Gopher Athletics, Learfield’s Gopher Sports Properties, and Visible Bring First-Ever Helmet Bumper Partnership to Minnesota Football
  • Friar Basketball Radio Deal Extended with Cumulus Media Providence
  • Every Field Goal Will Support Cancer Research at Illinois
  • Bulleit Frontier Whiskey Returns For Year Two As the Official Whiskey Sponsor of University of Texas Athletics and an Associate Sponsor of the Texas Exes
  • Spectrum and Learfield Expand College Athletics Partnerships With Wisconsin, South Carolina and TCU
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