Web Analytics Specialist

Location: Syracuse, NY 13202
Department: Client/Partnership Services

Compensation: $ - $

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

About SIDEARM Sports  

The team at SIDEARM provides the technology platform that powers the official websites, mobile apps, statistical integration, live audio and video streaming, and e-commerce platforms of more than 1,600 collegiate athletic partners across the nation.

We’re a passionate mix of technologists, creatives, and strategists that care deeply about the products we create, and the people we create them for.  We stand at the intersection of sports and technology and are constantly innovating and evolving our products to deeply integrate the industries and provide exceptional products for our partners and their fans. Our team embraces a casual and collaborative work environment that moves at a rapid pace, where all team members are deeply involved in the success of our products and services.

We’re fortunate enough to be trusted by some of the biggest brands in the industry, including 300 NCAA Division I programs, and over 55 of the 65 Power 5 athletic departments.  We are proud that the work we do is experienced by millions of sports fans each year.

We are actively accepting applications for a Web Analytics Specialist to join our team.  


About the Job

Over 1,600 partners trust SIDEARM to drive their fan engagement platforms including official athletic websites, mobile applications, ticketing and more. In addition, Paciolan, Learfield’s official ticketing platform, and is integrated within SIDEARM and is the leader in college athletics regarding consumer ticketing and fundraising.  As such, we’re looking for a skilled digital analysist to ensure SIDEARM’s suite of custom digital products is being effectively measured and optimized using the latest digital analytics software. The Digital Analyst will serve as the on-site expert for both web and mobile analytics, managing sophisticated GA360 and GA4 implementations as well as assisting partners in crafting individualized analytics strategies across the Learfield enterprise. The Analyst will work to deliver business insights, effectively communicate findings, and simplify complex data into easy-to-understand reports for both internal and external audiences.    



  • Serve as lead analyst for SIDEARM’s GA360 implementation – continually monitoring, identifying, and resolving issues and data gaps, as well as maintaining accuracy and reliability.  
  • Create and maintain custom reports and dashboards within GA360, GA4, and Looker Studio, to provide actionable insights for partners, marketing teams, leadership, and executives. 
  • Translate data into clear recommendations and visualizations to enhance data-driven decision-making at the highest levels. 
  • Develop and execute Tag Management strategy using Google Tag Manager (GTM) to efficiently deploy and manage tracking codes, pixels, and third-party scripts across the vast network of SIDEARM websites and applications.  
  • Oversee and maintain the Consent Management Platform, ensuring compliance with data protection regulations (e.g., GDPR, CCPA) and user consent preferences. Perform dynamic application security scans. 
  • Work cross-functionally with multiple business units to integrate web analytics data with other data sources (CRM, email marketing, etc.) creating a single source of truth and more complete customer views. 
  • Serve as subject matter expert by following industry trends, researching, and evaluating new technologies in web analytics and consent management to ensure our practices are modern and compliant.  
  • Manage key relationships by assisting clients in better utilizing web and mobile application analytics to drive their business objectives. Serve as the main point of contact and subject matter expert for a team of digital analytics consultants. 



  • Bachelor’s degree in computer science, digital marketing, information management, or related field.
  • 2+ years proven experience working with web analytics tools at scale such as GA360, GA4, or similar applications.  
  • Experience working with Google Tag Manager or similar application, in implementing and maintaining advertising, and analytics tags at scale. 
  • Strong understanding of web analytics methodologies, including event tracking, custom dimensions, and data layer implementation.  
  • Solid understanding of consent management tools, process, and litigation surrounding user consent such as CCPA and GDPR.
  • Experience with data visualization tools such as Looker Studio, Tableau, etc. as well as advanced reporting capabilities within Google Analytics. 
  • Excellent analytical, problem-solving, and communication skills. 
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Demonstrated passion and commitment to Diversity, Equity, Inclusion, and Accessibility.


You will impress us if you have: 

  • Expertise in implementing and managing Consent Management Platforms (e.g., Transcend, OneTrust, or TrustArc).
  • Proficiency in JavaScript, HTML, and CSS for tag customization and troubleshooting.

Pay Transparency

The approximate base pay range for this position is $70,000 to $75,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.


Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.


Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun


Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.