Supervisor, Media Activation

SUMMARY 
The Media Activation Supervisor is primarily responsible for developing strategy & managing programmatic advertising campaigns. You will be responsible for developing and maintaining flawless campaign execution across programmatic display advertising platforms to service and support multiple accounts, across different verticals, facilitating client campaign success. You will be media planning, driving strategy, building & executing campaigns, as well as leading reporting & analysis. 

ESSENTIAL FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time based on business needs.

Media Activation

• Responsible for managing the execution of programmatic display, mobile, and video campaigns for your book of business and ensure flawless execution and exceptional campaign performance
• Partnering with internal teams to understand the client’s marketing goals and nuances and provide media strategy and recommendations to ensure we are set up to achieve results
• Strong understanding of programmatic display strategies, tools, and data that can be leveraged to make campaigns more successful
• Analyzing data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across different digital channel
• Identify any shifts in digital platforms and performance trends
• Contributing to weekly, monthly, and annual reporting needs and insights
• Contributing to client presentations and insights
• Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance
• Owning trafficking in DCM and platforms with support from internal teams
• Contributing to improvements in processes, both technical and business

QUALIFICATIONS

• Bachelor’s degree (B.A.) or equivalent work experience
• 4+ years digital marketing experience, agency/media experience required
• Strong organizational skills and ability to maintain accuracy and meet deadlines in a high-volume, fast-paced environment
• Excellent interdepartmental coordination and collaboration skills
• Ability to communicate directly with clients to address questions and resolve concerns with diplomacy and acumen
• Understanding of performance analytics and the ability to interpret data into meaningful insights and actionable next steps
• Working knowledge of DV360, TTD, Campaign Manager, Google Tag Manager.
• Proficient in Microsoft Office Suite, Google Apps, basic web-based protocols and communication tools