Location: Irvine, CA 92697
Department: Research & Data Analytics
LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.”
Fanbase, a new product recently launched by the Learfield strategy team, is at the cutting edge of using analytics to unlock the next wave of growth in college sports. By aggregating data across ticketing, sponsorship, digital and social channels, Fanbase helps Learfield and our school partners to better understand how fans engage with college athletics. Our objectives are to increase merchandise & ticket sales, as well as deliver greater marketing efficiency and effectiveness, through traditional and digital campaigns.
The Sr. Director, Measurement & Analytics will play an integral role in our organization and help us shape the future of the way data is used in college athletics. This position will oversee two divisions of the Fanbase team including the data analytics team as well as a newly created measurement team focused on the impact of sponsorship and data within college athletics. The core focus of this role will be to evaluate, analyze and model data that is focused on specific applications of ticket sales, sponsorship and overall Fanbase product enhancements.
You will report to the Fanbase Product Manager. Additionally, you will work closely with the Senior VP of Corporate Strategy & Development and Managing Director of Fanbase as well as other members of the Strategy & Development team.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.