Social Content Specialist – Texas Tech

Location: Lubbock, TX 79401
Department: Digital

Compensation: $ - $

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

As a part of Learfield’s new Always On team and initiative, the Social Content Specialist is an important role on the ground at Texas Tech that assists in the development and production of original and branded content-driven executions in partnership with the school. Reporting to the Supervising Producer and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, and local staff to help ideate, create and execute a robust original and branded content offering and calendar that will increase fan engagement across school athletic handles as well as generate revenue opportunities for local Learfield sales staff. 



  • Assist in creation of original video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff
  • Assist creation of custom branded social media content for local property sales staff to drive revenue opportunities for Learfield
  • Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
  • Along with Supervising Producer, act as a liaison between athletic department content team, Learfield local sales teams and national sales
  • Collaborate closely with athletic department content teams to create custom branded content (in all forms) in the defined voice and tone of each social media account, across all platforms, including emerging platforms
  • Assist in the development and execution of creative projects from idea generation through final deliverables, including writing, producing, shooting, and overseeing edit when necessary at TT
  • Assist Supervising Producer and Texas Tech Production Teams on the creative content development for all Learfield led original content opportunities
  • Collaborate closely with athletic department content teams to create original content in the defined voice and tone of each social media account, across all platforms, including emerging platforms
  • Assist in the production of Learfield live-action shoots at TT



  • Bachelor’s Degree
  • Must have previous experience with shooting video
  • Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
  • Minimum 1-year experience successfully working in a creative production environment
  • Minimum 1-year experience in developing creative content that has driven engagement and results
  • Prefer previous experience in sports industry and ideally in college athletics
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Proven ability to collaborate with other content creators and stakeholders
  • Excellent communication skills with the ability to present concepts and strategies to leadership
  • Ability to generate new ideas and concepts that might align with a project's initiatives
  • Strong administrative, critical reasoning, and problem-solving abilities
  • Must be highly organized, efficient and precise in his/her work.



LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.