Social Content Specialist – Gamecock Sports Properties

Location: Columbia, SC 29208
Department: Digital

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.”      


As a member of the Social+ team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, by collaborating with the athletic department and local property staff to ideate, create and produce sponsored social content for corporate partners.

This person must be a creative storyteller with knowledge and understanding of college sports, and the social media platforms. This person must have a background and prior experience in shooting video, video editing, graphic and motion design, and photography – ideally in sports.

This role will primarily support the strategic objectives of both Learfield IMG College and our sponsorship partners through the development of innovative branded social media content.


Responsibilities:

  • Lead creation of custom branded social media content for local property sales staff to drive revenue opportunities for Learfield IMG College
  • Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
  • Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
  • Act as a liaison between athletic department content team, Learfield IMG local sales teams and national sales
  • Collaborate closely with athletic department content teams to create custom branded content (in all forms) in the defined voice and tone of each social media account, across all platforms, including emerging platforms
  • Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
  • Expected to attend live events and produce social content in-game

Qualifications:

  • Bachelor’s Degree
  • Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud (all apps)
  • Minimum 1-year experience successfully working in a creative production environment
  • Minimum 1-year experience in developing creative social content that has driven engagement and results
  • Demonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
  • Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter, Instagram, TikTok, YouTube and Snapchat) and their communities work, including emerging platforms
  • Prefer previous experience in sports industry and ideally in college athletics
  • Prefer previous experience working with a sales team
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Proven ability to collaborate with other content creators and stakeholders
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
  • Unquestioned integrity and trustworthiness. Adherence to Learfield IMG, university, conference, and NCAA rules and regulations

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

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