Senior Manager, Sales Enablement

Location: Plano, TX
Department: Marketing/Creative

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

With team members across the US, the Marketing and Communications team at Learfield is a new organization bringing together several growth engines for the company.  We tell our story in compelling and relevant ways to our various constituents which include marketing leaders and brand sponsors, university athletic departments, and internal employee groups.  We connect brands to fans and bring our partners leading technology, data analytics, and media products, all with a rich legacy and deep understanding of sports, events, and entertainment.

We are looking for a dynamic, organized, self-starter to join our Marketing & Communications team in a newly created role focused on training and empowering Learfield’s sales teams to accelerate key revenue goals and support key company messaging points/themes. The Senior Manager, Sales Enablement role will have an opportunity to combine a passion for teaching, with an enthusiasm for college sports, to drive learning and success. The ideal candidate is innovative, driven, and problem solving with experience working across multiple instructional delivery modalities to create high-quality learning experiences.

The Senior Manager, Sales Enablement will shape and execute a strategy for new educational content, services, and a certification/badging program for our national and local sales teams. You will partner with key constituents across the enterprise to curate, design and craft content to educate these teams, and other learners.

To be successful, this person will possess a unique balance of technical depth, business knowledge, and strong interpersonal skills to deliver training content on a regular schedule to a widely dispersed group professionals at varying experience levels. Success will be measured by the overall business impact of these solutions.

Responsibilities:

Key aspects of this role will include:

    • Helping our sales teams build and validate relevant skills so they can effectively pitch and sell:
      • New and existing products and product features (e.g., programmatic media, esports, augmented reality)
      • Key messaging points / themes (e.g., fan journey)
    • Liaising with key stakeholders throughout the organization to identify and prioritize learning gaps, and build appropriate content that meets the learning objectives:
      • Product Marketing and internal product experts
      • Field Marketing
      • Communications
      • HR
      • Sales leadership
      • Graphic designers
      • External consultants and vendors (as needed)
    • Recommending and participating in the selection and implementation/deployment of training methods and technologies to be used, including but not limited to:
      • On demand digital training modules
      • “Classroom” training (virtual and in-person)
      • Instructional videos
      • Reference materials (e.g., cheat sheets)
      • Internal newsletter and intranet (The Huddle)
    • Designing and planning the development of instructional materials (e.g., tutorials, digital interactives, user guides, audio and video scripts, story boards, navigational text, tests, etc.)
    • Creating and maintaining a “badging” system that tracks and highlights participants’ learning achievements via assessment tests
    • Leading projects through the design lifecycle from scoping, research and analysis, design, development, and launch; providing clear timelines through all phases, communicating with key constituents, and selecting appropriate measurement for successful implementation
    • Record keeping both against adoption and achievement of knowledge, as well as identifying the correlation between training and sales results
    • Developing and managing a 12-18 month Sales Enablement roadmap/calendar
    • Maintaining sales enablement sites and software to ensure it is easily accessible and providing the capabilities the sales teams need
    • Staying current on the latest training techniques and technology
    • Managing all program deliverables within budgetary, resource and scheduling requirements against defined project milestones and deadlines

Qualifications:

  • BA/BS degree in organizational development, business, education, instructional design, or other learning discipline
  • 5+ years of sales/sales operations/sales enablement experience
  • Advanced degree or professional learning and development certification a plus
  • Strong project management skills, strategic thinking, problem solving, and excellent communication skills.
  • The ideal candidate will be an organized, detail-oriented self-starter, and fast learner. 
  • Knowledgeable in adult learning and instructional design strategies for performance-based outcomes
  • Project Management experience with the ability to manage and execute multiple, concurrent, training programs
  • Experience leading presentations, public speaking, or classroom training for sales professionals
  • Strong presentation and copy-writing skills, with the ability to present complex topics clearly and succinctly.
  • Strong organization and analytical skills, including the ability to use performance data to identify knowledge or skill gaps across the sponsorship and media sales team, and track program effectiveness
  • Strong interpersonal skills to build a trusted relationship with sales leadership, and the sales teams
  • Ability to work successfully in a high-energy, fast paced, rapidly changing environment
  • Experience with content management and/or learning management systems a plus (e.g., LinkedIn Learning)
  • Graphic design and/or video editing capabilities a plus

 

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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