Senior Manager, Business Development – Cal Bears Sports Properties


Cal Bears Sports Properties is Learfield’s local, dedicated entity representing the University of California, Berkeley. In complete collaboration with the University, this team is committed to extending the affinity of the University’s brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.

As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows.

Our growing sponsorship business seeks an experienced, motivated sales professional to join our team located on campus in Berkeley, CA. If you’re interested in combining your passion for sports with your successful track record in sales, we want to speak with you!


Duties and Responsibilities:

  • Meet and/or exceed assigned sales goals by developing and selling creative sponsorship packages
  • Research and build relationships with local, regional, and national companies/brands to highlight the advantages of investing in collegiate athletics
  • Execute the entirety of the sales process: prospecting, building/presenting sales presentations and end-of-year recaps, creating proposals, creating/negotiating contracts, upselling/renewing current partners, etc
  • Manage a sizeable book of business and be responsible for the upselling and renewing of current partners
  • Build and maintain relationships within Learfield and the athletic department staff
  • Entertain clients and work various game day events (including some nights and weekends)
  • Serve as a leader for the team by assisting the General Manager where applicable and by caring about the success of each contributor
  • Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry
  • Perform other related duties as required


Minimum Qualifications:

  • 5 years of conceptual sales experience
  • Ability to analyze a client’s marketing needs and craft integrated solutions to meet those needs
  • Advanced negotiating skills, ability to identify and influence key decision makers
  • Excellent communication, organization, and sales presentation skills
  • Demonstrated ability to quickly establish and manage internal/external professional relationships


Preferred Qualifications:

  • Experience selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.)
  • Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas
  • Bachelor’s degree from an accredited four-year college or university



Pay Transparency

The approximate base pay range for this position is $115,000 to $120,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.



Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.


Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun


Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.