Sales Operation Specialist

Location: Winston-Salem, NC 27105
Department: Sales/Business Development - Tickets and Seating

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

The Sales Operation Specialist will be responsible for a wide variety of activities for IMG College Seating. The position's main responsibility is to coordinate our CRM system, which tracks season ticket holders and their seating purchases. In addition, responsibilities also include seeking out new business at colleges and high schools and organizing groups to install and remove seats at various properties.

*This position will be located in Winston-Salem, North Carolina. 


Sales Technology

  • Coordinate sales technology CRM system and other external systems linked to CRM on an ongoing basis.
  • Train Seating users and oversee call center relationship to troubleshoot technology issues.
  • Ensure data integrity in CRM software system on an ongoing basis especially with regard to integration with athletic ticket software.
  • Provide thought leadership to include improvement of processes and Coordinate version upgrades to system. Coordinate with team on creation, testing and specifications to system.
  • Ensure accuracy, functionality, and design of ordering websites for all 96 properties.

FCS Region Management

  • Organize FCS Power Region of Seating division (approximately 20 schools in both college and NFL) to include relationships with vendors, facilities, ticket sales offices, and athletics.
  • Recruit, hire, train, communicate, negotiate compensation, and terminate on ground staff responsible for seat installs/uninstalls, seat audits, customer service, athletic department feedback, and internal IMG issues in FCS Region of Seating.
  • Coordinate logistics of inventory delivery, storage, and readiness for the season.
  • Supervise FCS Power Region groups to ensure proper inventory counts from beginning to end of season minimizing customer returns, damaged goods, and theft.

Business Development

  • Build and maintain working relationships with client and university contacts.
  • Ensure continuation of renewal partnerships with recommendations for financial proposals.
  • Coordinate with legal and school to get partnership agreements executed.


  • Maintain cost controls and renegotiate fees on an annual basis for business vendors.
  • Analyze call center vendor relationship to increase and maintain high customer service. Provide leadership to vendor to provide exceptional customer experiences. 
  • For the small college and high school program, create direct sales in assigned states to include contract execution, inventory specifications, manufacturing, licensing, delivery and receipt of payment.



  • Candidates should have a minimum of 3 years’ experience in client relationship management
  • Experience working with and/or overseeing CRM technology preferred.
  • Experience overseeing a team of workers remotely is required.
  • Direct sales experience is preferred.
  • A four-year college degree is required.
  • Moderate travel required.
  • Occasional Physical Labor required.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.