Programmatic & Yield Analyst

Location: Plano, TX
Department: Operations

Compensation: $ - $

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

Learfield manages ad operations for more than 1,400 website and mobile applications across its vast network of university, conference, and association partnerships. This position will be a member of the Ad Operations team whose primary focus is assisting Learfield’s local and national sales team in the optimization and growth of display/video ad revenue through programmatic and data-driven solutions.

The Programmatic & Yield Analyst will be a key position within our Ad Operations team, helping to surface insights, manage digital revenue analytics, programmatic partner performance, and be a key contributor helping us to capitalize on maximizing revenue potential of our digital portfolio of websites and apps. This position sites within the company’s Media & Partnerships Group.



  • Manage programmatic reporting processes across Ad Operations, surfacing performance results, trends, and areas of opportunity
  • Manage and maintain partner connections to centralized programmatic reporting tools
  • Assist with dashboard creation and ongoing maintenance to support business intelligence initiatives
  • Provide revenue analytics, forecasting, and reporting to help guide stakeholders with making business decisions around ad product strategy, pricing, and 3rd party sales opportunities
  • Assist management to ensure successful transition to Fan365 sales product deliverability across official athletic websites
  • Ensure quality assurance and accuracy across all programmatic partners and various data sources
  • Manage reporting products inside Google Ad Manager and other ad tech systems to aid in efficient reporting processes across network of websites & apps
  • Track inventory delivery, sell-thru rate, eCPM, and yield analytics across all sales channels and ad products to provide key insights into sales leadership
  • Delivery monthly reporting to aid in the financial revenue reconciliation process for invoices and accounts receivable
  • Collaborate with programmatic operations team to identify areas of need and opportunity to maximize revenue through new demand partnerships & partner optimizations



  • 2+ years of experience within programmatic, yield management, or data analytics with either a publisher, ad agency, or ad tech vendor
  • Data science and/or data analysis background
  • Highly analytics, entrepreneurial, and ability to work autonomously
  • Familiarity with Google Ad Manager, exchange/RTB platforms, Supply Side Partners (e.g. Index Exchange, Xandr, Sovrn, Amazon, Magnite, Pubmatic, etc.) a plus
  • Experience with Google Data Studio, Looker, Tableau, or other data visualization tools
  • Maintain a high level of efficiency and quality assurance for competing projects


LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make LEARFIELD an exciting place to work.


Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun


LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.