Product Analyst

Location: Plano, TX
Department: Marketing/Creative

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

The Product Analyst is a critical team member, performing foundational support for all Product Management team efforts.  You’ll build upon your existing analytical skills, and push the limits on your ability to juggle, prioritize, and execute on tasks. To be truly effective in this role, you will work together with multiple teams from sales and client solutions to media activation to understand the needs of the business and support continuous improvement.

This is an incredible opportunity for an ambitious, driven, collaborative, team member who is a “sponge” and looking to build skills and advance quickly within a growing organization.  The Product Analyst position is perfect for up and coming ambitious professionals early in their career that want to blend explosive growth potential with personal and professional development opportunities, all within a fun, collegial, and exciting environment. 

This role can be based in NYC, Bay Area or Plano, Texas.


  • Support all product management efforts to develop products, services, and tools that are valued by our sponsors.
  • Maintain and enhance 1st party database of college sports fans; QA various data sources
  • Maintain and develop client reporting dashboards with Tableau
  • Document various business processes, identify inefficiencies, and focus on process improvements to support scaled operation
  • Perform various ad hoc analysis using a variety of data sources and tools to support product decisions and provide actionable insights on market trends
  • Support the users of our tools (sales, client services, media activation) with troubleshooting, etc.
  • Help define user requirements and use cases for new features
  • Facilitate the flow of product communication including, but not limited to, recurring status meetings, planning boards, and request tracking
  • Collaborate with key stakeholders to identify new opportunities to deliver on client objectives and move the businesses forward


  • Bachelor’s degree (B.A.) in Statistics, Economics, Finance, Marketing, Communications, or equivalent; course work in Computer Science is preferred
  • 6 months to 1 year of experience (postgraduate or internship experience) in marketing, advertising, or related field
  • Exceptional critically thinking skills with the ability to learn quickly and function in a do-it-yourself environment
  • An analytical mindset, the ability to help transform vast data sets into compelling and actionable insights
  • Strong organizational skills with the ability to manage multiple projects, timelines and deliverables
  • Strong interpersonal, communication, and collaboration skills
  • Proficiency in Google Apps and Microsoft Office Suite
  • Knowledge of principles of data-driven advertising and media dynamics is strongly preferred
  • Experience with Tableau, SQL, and other analytical tools is highly desired

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.