Manager, Programmatic

Location: Plano, TX
Department: Digital

Compensation: $ - $

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

Learfield manages ad operations for more than 1,400 website and mobile applications across its vast network of university, conference, and association partnerships. This position will be a member of the Ad Operations team assisting Learfield’s local and national sales team in the optimization and growth of display/video ad revenue through programmatic and data-driven solutions.

The Manager, Programmatic will help lead the strategy, implementation, and day to day operations of our programmatic ad tech stack. This position will also play a key role supporting internal sales teams with our programmatic direct offerings across our portfolio of websites & apps.



  • Collaborate with stakeholders to help set the direction of the programmatic ad tech stack across our portfolio of websites and apps (header bidding, SSPs, etc.)
  • Maximize performance of all programmatic revenue across websites & apps to deliver upon annual revenue targets
  • Assist in managing programmatic sales partnerships with sponsors, advertisers, and agencies, helping to foster deeper relationships centered around programmatic direct and data-driven solutions
  • Implement and lead all operational elements around programmatic direct transactions (preferred deals, private auctions, and programmatic guaranteed)
  • Oversee setup and day-to-day management of supply side platform partnerships
  • Provide guidance on programmatic yield management & price floor strategies
  • Manage programmatic creative blocking within ad tech platforms (SSPs/Ad Server)
  • Assist with the vetting and implementation of universal ID solutions to aid in programmatic offerings
  • Surface insights & recommendations relative to optimizing and growing our programmatic business



  • 6+ years of experience within digital advertising, programmatic, data products, yield management, with either a publisher, ad agency, or ad tech vendor
  • Strong analytics background, curiosity, and problem-solving skills
  • Familiarity with Google Ad Manager and Supply Side Partners (e.g. Index Exchange, Xandr, Sovrn, Amazon, Magnite, Pubmatic, etc.)
  • Experience vetting and onboarding new programmatic partnerships
  • Well versed and up to date with the state of programmatic advertising (header bidding/SSPs) and data-driven trends (universal IDs, cohorts)
  • Experience managing programmatic campaigns through programmatic direct sales channels (preferred deals, private auctions, programmatic guaranteed)
  • Maintain a high level of efficiency and quality assurance for competing projects
  • Displays strong communication skills and has ability to clearly and confidently provide strategic guidance when working with individuals who may not have a strong digital background
  • Ability to maintain a positive attitude while managing obstacles and overcoming problems


LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.