Manager, Data & Analytics – University of Oklahoma

Location: Norman, OK 73019
Department: Research & Data Analytics

Compensation: $ - $
Benefits:

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

Founded in 2011 on the people principles of Character, Capacity and Commitment, LEARFIELD Amplify represents nearly 50 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Ticket Solutions remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

As LEARFIELD continues to operate as a leading media and technology company in collegiate athletics, we will continue to invest in cutting-edge analytics to unlock the next wave of growth in college sport.

As the Manager, Data & Analytics, you will develop strategic insights in a collegiate business setting for LEARFIELD partner University of Oklahoma. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transitions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions. Furthermore, this role will be responsible for working with Oklahoma’s marketing department and Marketing Coordinator to develop marketing strategy and run email/marketing campaigns to action that strategy.

You will report to the LEARFIELD Amplify Director of Sales & Services. Additionally, you will also work closely with administration at all levels at the Ticket Solutions properties for which you are responsible.

 

Responsibilities

  • Performs on-going data analysis pertaining to the university’s customer database, while maintaining, querying, validating the CRM and ticketing databases.
  • Work with LEARFIELD Amplify Director of Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
  • Support LEARFIELD with tracking sponsor sales and activation statistics
  • Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team
  • Manage current and new Business Intelligence tools to help LEARFIELD and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
  • Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
  • Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
  • Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
  • Ticket pricing (tier levels, locations, donation pairing, etc.) and primary/secondary market risk analysis (e.g., inventory yield management)
  • Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities
  • Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
  • Create and use statistical and predictive methods to perform analysis on large data compilations to find relationships and provide strategy for campaigns
  • Work closely with Marketing, Development, Ticket Sales, and Ticket Operations to coordinate sales efforts and build, create and segment data
  • Implement visualization software to better understand data format and intricacies
  • Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities

 

Qualifications

  • A minimum of 1+ years of data & analytics-focused work
  • Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
  • Proficiency in at least one programming language such as SQL, R, Python, etc.
  • Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
  • Bachelor’s degree or equivalent in related technical field e.g. Sports Business Management, Computer Science, Economics, Mathematics, Physics, Information Technology, etc.
  • Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
  • Can translate your knowledge & experience to business use-cases and prioritized work
  • Sports/media/entertainment or sponsorship experience is a plus, but not required
  • Must possess a high level of integrity and honesty; ability to influence others through leading by example
  • Manage time effectively and orchestrate multiple tasks simultaneously

 

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

 

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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