Industry Relations Marketing Director

Location: Plano, TX
Department: Marketing/Creative

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 


This position leads the strategy and execution for our press/media relations, industry sponsorships/partnerships that include high-profile in-person/virtual hospitality and educational events. This role will build our brand through content and experiences designed to build affinity, facilitate relationships, build thought leadership, as well as inform the industry about the company, its capabilities, and the benefits of partnership.


  • Lead our sponsorships and external events to support our multimedia rights business and larger enterprise offerings for college sports marketing, including vendor/partner negotiation, communications plans, content strategy, logistics, and execution.

  • Drive the long-term strategy for and short-term execution of our media and public relations efforts, including overseeing the editorial calendar of news announcements (representing multimedia rights, local and national brand clients, university partnerships, divisional support, consumer-fan news, and personnel announcements), intake process, agency management, and securing thought leadership for the LEARFIELD leadership team.

  • Provide consistent, credible, and capable stakeholder management, including executive involvement.

  • Report, research, and analyze on how to improve our thought leadership efforts; auditing of industry best practices and doing long-term planning work; involvement with industry advisory groups and overall marketing and communications strategy.



  • 7+ years of experience leading media and PR efforts for an organization, with experience leveraging social, event marketing, leading industry event strategy and execution targeting partners, customers, clients, or prospects; including hospitality, conference/seminar, and trade show exhibits.
  • 5+ years of budget management for sponsorship, event marketing, and/or media relations (with annual expenditure $500k), agency and vendor management experience, including experience creating RFPs or creative briefs and leading business reviews or event retrospectives/post-mortems
  • 5+ years of management experience and leading cross functional projects of scale and impact
  • 3+ years of experience leading the submissions for and the creation and refinement of conference presentation content, including keynotes and educational sessions to third-party events
  • 3+ years experience leading executive-level advisory groups and working in a fast-paced, high growth business in a category with strong consumer/public interest


  • 7+ years’ experience in college or professional sports industry with established relationships and an understanding how sports marketing benefits brands and athletic departments
  • 3+ years of experience collaborating with product marketing or other groups to translate messaging into experiential design
  • Experience across a wide variety of event types from trade shows with exhibit halls to executive hospitality events to seminars and educational conferences.
  • Experience with events attended by US federal and state government officials or representatives and demonstrated knowledge of the applicable laws and ethics policies
  • Experience leading more than 12 events a year
  • Experience running survey or focus group research to inform strategy
  • Experience evaluating existing and new sponsorships to deliver maximum value to the organization
  • Experience leading through change, internally and externally.
  • Experience leading creative partnerships with third-party organizations.



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.