Full Stack Developer – Ad Tech

Location: Syracuse, NY 13202
Department: Digital

An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.

Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.”

The Full Stack Developer – Ad Tech  will lead ad tech initiatives for Learfield IMG College within the company’s Media & Partnerships Group. 

Learfield IMG College manages ad operations for more than 1,000 website and mobile applications across its vast network of university, conference, and association partnerships.

The position will be a member of the Ad Operations team.  The team’s primary focus is assisting Learfield IMG College’s local and national sales team in the optimization and expansion of website and mobile display/video ad revenue through the fulfillment of sponsorship campaigns.


  • Lead all ad tech development and implementation for advertising products across SIDEARM (a division of Learfield IMG College) as well as any applicable third-party website and mobile application platforms
  • Day-to-day contact for all ad development projects and tasks, including the architecture, coding, QA and maintenance of advertising capabilities for all websites and mobile applications
  • Lead the Implementation and/or removal of ad code associated with programmatic partnerships
  • Oversee the integration and maintenance of internal CRM and external ad serving (Google Ad Manager) systems
  • Coordinate and communicate ad tech activities across various divisions within Learfield IMG College


  • Holds 2+ years previous experience developing and implementing digital advertising technology solutions
  • Strong experience with Google Publisher Tags and Google Ad Manager
  • Well versed and up to date with both standard and dynamic digital advertising development using HTML5, CSS and Javascript
  • Knowledge of programmatic sales solutions (DSPs, SSPs, Ad Networks, etc)
  • Has a holistic understanding of the programmatic ad tech ecosystem and of the role of data in digital advertising
  • Can consult on and architect digital advertising solutions
  • In-depth understanding of technical issues related to standard and dynamic digital advertising development and implementation
  • Ability to maintain a high level of efficiency and quality assurance for several competing projects
  • Displays strong communication skills and has ability to clearly and confidently provide strategic guidance when working with individuals who may not have a strong digital background
  • Ability to maintain a positive attitude while managing obstacles and overcoming problems

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity