Full Stack Developer – Ad Tech

Location: Plano, TX
Department: Digital

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 


Learfield IMG College manages ad operations for more than 1,000 website and mobile applications across its vast network of university, conference, and association partnerships.

This position will be a member of the Ad Operations team whose primary focus is assisting Learfield IMG College’s local and national sales team in the optimization and expansion of website and mobile display/video ad revenue through the fulfillment of sponsorship campaigns.

The Full Stack Developer – Ad Tech will lead ad tech initiatives for Learfield IMG College within the company’s Media & Partnerships Group. 

Responsibilities: 

  • Lead all ad tech development and implementation for advertising products across SIDEARM (a division of Learfield IMG College) as well as any applicable third-party website and mobile application platforms
  • Day-to-day contact for all ad development projects and tasks, including the architecture, coding, QA and maintenance of advertising capabilities for all websites and mobile applications
  • Lead the Implementation and/or removal of ad code associated with programmatic partnerships
  • Oversee the integration and maintenance of internal CRM and external ad serving (Google Ad Manager) systems
  • Coordinate and communicate ad tech activities across various divisions within Learfield IMG College

Qualifications:

  • Holds 2+ years previous experience developing and implementing digital advertising technology solutions
  • Strong experience with Google Publisher Tags and Google Ad Manager
  • Well versed and up to date with both standard and dynamic digital advertising development using HTML5, CSS and Javascript
  • Knowledge of programmatic sales solutions (DSPs, SSPs, Ad Networks, etc)
  • Has a holistic understanding of the programmatic ad tech ecosystem and of the role of data in digital advertising
  • Can consult on and architect digital advertising solutions
  • In-depth understanding of technical issues related to standard and dynamic digital advertising development and implementation
  • Ability to maintain a high level of efficiency and quality assurance for several competing projects
  • Displays strong communication skills and has ability to clearly and confidently provide strategic guidance when working with individuals who may not have a strong digital background
  • Ability to maintain a positive attitude while managing obstacles and overcoming problems

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

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