Location: New York, NY
Department: Corporate Strategy
LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.”
The Director, Social Media Content will be responsible for developing and managing the social media content strategy based on business objectives, social media content creation, and audience insights. They will oversee B2C content research and development with a hyper-focus on college fandoms and eSports. They will create content strategy deliverables and calendars across a project life-cycle on an ongoing basis and across different platforms and content types (Long-form, short-form, audio-only, graphics, etc.). They will also work to optimize delivery for branded content on behalf of the publisher, brand, platform and featured talent.
This role location is flexible but ideally based in Winston Salem, Plano, or New York offices.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.