Digital Strategy & Solutions Manager

Location: Atlanta, GA 30309
Department: Digital

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

This is an incredible opportunity for an ambitious, driven, collaborative, team member looking to build skills and advance quickly within a growing organization.  The Digital Strategy & Solutions Manager position is perfect for an ambitious professional that wants to blend explosive growth potential with personal and professional development opportunities, all within a fun, collegial, and exciting environment. 

This is a remote role where candidates are ideally based in NYC, Bay Area, Plano, TX or Atlanta. Will consider stellar candidates in other locations.

Responsibilities:

  • Develop comprehensive digital strategies to achieve sponsorship marketing goals for collegiate partners
  • Join sales calls as needed as the digital subject matter expert, to answer questions and ensure partners understand platform and offering
  • Support MMR sellers in actively cultivating digital opportunities, pitching and closing business to meet the region’s digital goals
  • Grow digital adoption within the region, through relationship and trust building with sellers, property teams, and regional sales leadership through daily interactions with the field
  • Work with activation team as needed for any questions related to specific sponsor activations
  • Monitor ongoing campaign performance to ensure regional campaigns are meeting and exceeding delivery and performance expectations
  • Directly project manage activation and communicate directly with sellers and sponsors as needed regarding campaign updates and performance
  • Develop knowledge of overall collegiate sports sponsorship marketing to understand how digital offerings best complement traditional sports marketing opportunities
  • Continue to learn and grow digital knowledge to position self and team as digital visionaries within the assigned region, presenting product updates and digital trainings to the field, as needed
  • Travel to partner sites as needed

Qualifications:

  • Bachelor’s degree (B.A.), or equivalent
  • 1+ years digital marketing experience, agency, or media experience required
  • Strong background in marketing/sales support, operations, and client services
  • Excellent interdepartmental coordination and collaboration skills
  • Strong command of digital marketing landscape and solutions to fit advertisers needs
  • Self motivated, strategic, and forward thinking
  • Enthusiastic, sales oriented personality with excellent communication, documentation and organizational skills
  • Creative and solution oriented, anticipating challenges and preemptively offering solutions

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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