Digital Strategy & Solutions Director

Location: Plano, TX
Department: Digital

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

We are currently seeking a Director, Digital Strategy and Solutions

Responsibilities:

  • Work with Sales teams on National client accounts on new business opportunities as well as upselling existing and multi-year partnerships for LEARFIELD Digital.
  • Be the go-to LEARFIELD expert on the broad fan engagement platform and suite of digital products at LEARFIELD, including official athletic websites, official social accounts of athletics and teams, custom branded and creative content, eSports, first-second-third party data, digital audio, display/video/social, CTV offerings and the complete digital portfolio across LEARFIELD.
  • Responsible for the growth, revenue, and margin of LEARFIELD digital suite of products with the ability to successfully navigate and drive home our unique and compelling ability to create stronger consumer connections for brands as well as lead/direct towards solutions. 
  • Continued knowledge and understanding of the digital competitive landscape around value propositions and limitations (and subsequently why LEARFIELD Digital is better) to evangelize LEARFIELD Digital value proposition in knowledgeable and effective way.
  • Ability to utilize LEARFIELD Digital knowledge to customize and tailor digital solutions and pricing to best meet client brand needs and objectives.
  • Understand LEARFIELD’s traditional MMR (multi-media rights) product portfolio and how including Digital within the mix, the products work together to deliver compelling solutions and maximum value to brand clients and agencies.
  • Be able to deliver recommendations, pricing and proposals confidently and strategically to clients and agencies, as well as internally to Sales & Partnership (existing accounts) group with conviction. Must have confidence to knowing when to lead/advocate and when to sit back (lead vs. follow).
  • In-depth understanding of campaign metrics and results with the ability to effectively communicate performance, value prop and success to clients (e.g., brand lift, engagement, KPIs, etc.).
  • Work closely and collaboratively on pitches with National Sales, National Marketing Solutions, and Creative to craft unique and compelling digital propositions for brands, bringing to life LIMGC’s unique first party data assets, exclusive portfolio of collegiate IP (Intellectual Property), and Creative capabilities to create award-worthy sponsorships that resemble more content than advertising. Participate in the development of “big ideas” for client pitches alongside Sales and Marketing Solutions, ensuring that we are fully harnessing the power of our data and digital capabilities and that it is priced accordingly.
  • Work closely with other internal teams such as Client Success and Media Activation to ensure partnership runs in a timely manner and successfully. Continued involvement in execution of campaigns and ability to understand performance metrics/results and present that story within client final wrap-up performance report in hopes of upsell.
  • Be responsible for maintaining pipeline accuracy and management of digital opportunities and forecasting.
  • Tap into proactive and entrepreneurial spirit to help inform digital opportunities and positioning with focus on vertical consistencies.
  • Potential for team management.
  • Reporting to VP Digital Strategy and Solutions.

Required Experience:

  • 10+ experience in Digital Media Sales
    • Previous experience within Social, eSports, SSP/DSP, CTV, DMPs/LiveRamp, Ad Ops, Podcasting, Augmented Reality, Programmatic and other digital products a plus.
    • Strong client/agency relationships experience a plus.
  • Proven track record of working with F100 brands and closing large, strategic deal sizes in annual digital media investment, working both brand direct and with agencies.
    • Media agency experience a plus.
  • Extremely strong presentation skills and ability to answer difficult questions on the fly, in a mature demeanor and professional way in front of senior (C-, SVP level) client and agency decision makers.
  • Strong collaborator, ability to work across disciplines especially traditional and digital media, sponsorships, creative, and audience-based buying.
  • Over communicator – up and down the chain, internally and externally, with strong communication skills and clear direction and answers. Ability to Multitask, Organize and prioritize projects/asks.
  • Proactive and strategic thinker who asks the right questions to develop best solutions, with ability to defend and communicate value propositions of those solutions

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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