Digital & Social Activation Coordinator

Location: Winston-Salem, NC 27105
Department: Digital

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

The Digital & Social Activation Coordinator – will assist in the accurate execution and delivery of digital campaigns (e.g., sweepstakes, digital games, paid social content, etc.) sold by Learfield IMG College properties. The position will require excellent project management skills, digital and social media expertise, and knowledge of sports/sponsorship.

Responsibilities include the creation of digital campaigns, overseeing flawless execution of digital solutions, and accurate communication of campaign results. The role will report to the Sr. Manager of Digital & Social Activation and will be based in Winston-Salem, NC or Plano, TX.

 Key Responsibilities: 

  • Primary responsibility will be coordinating the build, on-time launch and post campaign recap of digital campaigns sold by Learfield IMG College properties
  • Coordination involves the collection of all campaign details, updating legal rule templates, submitting graphics requests, building sweepstakes entry pages and posting copy/graphics on various social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.)
  • Manage changes to project scope, schedule, and cost using appropriate verification methods.
  • Collect campaign metrics and create detailed recaps to communicate campaign success.
  • Create and maintain comprehensive project documentation and transaction reports.
  • Assist with high priority requests and escalate high severity requests to the Sr. Manager of Digital & Social Activation as needed.
  • Other duties as assigned.


Job Specifications/Requirements:

  • Bachelor’s Degree in Marketing, Digital Media, or related field.
  • 1+ year of experience in Digital/Social Media, Agency, or Sports Sponsorship Marketing.
  • Knowledge of digital sponsorship and digital marketing strategy including but not limited to: Social Media, Display Ads, Mobile Apps, Email, etc.
  • Ability to maintain a high level of efficiency and quality assurance for several competing projects.
  • Displays strong communication skills and has ability to clearly and confidently provide strategic direction when working with individuals who may not have a strong digital background.
  • Ability to confidently make media buys with both large and limited budgets for local and National brands.
  • Displays strong copywriting skills.
  • Track record of success in a variety of roles and responsibilities working with others.
  • Ability to maintain a positive attitude while managing obstacles and overcoming problems.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.