Digital Marketing Associate-Mogo

Location: Corte Madera, CA
Department: Sales/Business Development

Mogo Interactive, a division of Learfield IMG College, the nation’s premier collegiate sports multimedia and sponsorship rights management company, is looking for an exceptional Digital Marketing Associate to support the Client Solutions or Media Activation teams in a learning environment.  This role is effectively an “apprenticeship” where you will be exposed to the account management and execution of cross-platform marketing campaigns. You will develop a solid understanding of programmatic marketing within the digital marketing and advertising technology ecosystem. You’ll have an immediate role in campaign planning, programmatic media buying, the campaign build process, as well as the optimization and development of campaign insights based on campaign results.  

The Digital Marketing Associate is a critical team member, performing foundational execution aspects of our clients’ campaigns and trafficking deliverables.  You’ll build upon your existing analytical skills, and push the limits on your ability to juggle, prioritize, and execute on tasks. To be truly effective in this role, you will work together with multiple teams from sales and client solutions to media activation to ensure media plans are fully integrated, guided by valuable insights, and seen through to flawless activation.

This is an incredible opportunity for an ambitious, driven, collaborative, team member who is a “sponge” and looking to build skills and advance quickly within a growing organization. Associates genuinely thrive in change and take every opportunity to learn, advance, and grow. The Associate position is perfect for up and coming ambitious professionals early in their career that want to blend explosive growth potential with personal and professional development opportunities, all within a fun, collegial, and exciting environment. 

This role is based in our Bay Area, NYC or Plano offices.


WHAT YOU’LL BE DOING

  • Support the team(s) with account planning, campaign execution, account onboarding, campaign analysis, optimization, troubleshooting, reporting, etc
  • Trafficking and monitoring incoming campaign creative to ensure the required specifications are met
  • Facilitate the flow of daily communication including, but not limited to, recurring status meetings, client requests, tactical planning deliverables, and campaign tracking
  • Work with Client Solutions and Media Activation teams to track media performance and identify insights needed to refine and optimize campaign strategies
  • Produce performance reports by pulling data, confirming data accuracy, managing custom reporting requests, and understanding client-specific KPIs and goals
  • Manage the streamlined execution and delivery of all activation-related needs (i.e., buy details, media authorizations, goal entry, and post-buy reporting)
  • Collaborate with key stakeholders to identify new opportunities to deliver on client objectives and move the businesses forward
  • Support client services or media activation team members to maintain all documentation associated with each project (tasks, schedules, SOWs, budgets, project briefs, POs, etc.)
  • Develop and refine effective communication and presentation skills (written, phone and in-person) with professionalism and business maturity
  • Expertly manage workload in order to provide a high degree of responsiveness, quality, and swift resolution of issues

WHAT WE’RE LOOKING FOR

  • Bachelor’s degree (B.A.) in Statistics, Economics, Finance, Marketing, Communications, or equivalent
  • 6 months to 1 year of experience (postgraduate or internship experience) in marketing, advertising, or related field
  • Proficiency in Google Apps and Microsoft Office Suite
  • A driver and self-starter with a proven track record of success operating as part of a team
  • Strong organizational skills with the ability to manage multiple projects, timelines and deliverables
  • Strong interpersonal, communication, and collaboration skills
  • A desire to learn, you come to work every day ready to learn
  • Excellent verbal and written communication skills
  • Ability to learn and understand media data sources and dynamics of media: how each media element performs alone, how they perform together, and how they are constantly changing
  • An analytical mindset, the ability to help transform vast data sets into compelling and actionable insights
  • Knowledge of principles of advertising, marketing, and media strongly preferred
  • An understanding of programmatic media, paid search, and social, or Google Analytics highly desired but not required

WHAT WE OFFER

Healthcare, 401(k), unlimited PTO, flexible work environment, fun team outings, company events, challenging work, and professional development. 


MORE ABOUT MOGO INTERACTIVE AND LEARFIELD IMG COLLEGE

Mogo Interactive is Learfield IMG College’s digital center of excellence, driving growth and adoption of advanced programmatic solutions for a portfolio of world-class sponsors and advertisers. Learfield IMG College represents more than 200 elite collegiate institutions, conferences, and arenas, providing global brands with exclusive access to live event audiences and multimedia sponsorship opportunities.  Additionally, Mogo Interactive works with a variety of clients in verticals including e-commerce, higher education, finance and banking, and over 150 nonprofit arts organizations across North America.

Mogo’s massive proprietary 1st party database of passionate self-identified fans coupled with industry-leading ad-tech enables Mogo to deliver scalable digital solutions across all channels including programmatic TV, digital video, display, audio, social, search and DOOH.  Mogo is a Google Marketing Platform Premier Partner, a certified Facebook Blueprint partner, a certified partner of The Trade Desk, Salesforce DMP, Datorama, and other industry-leading platforms.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.



Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

#104071