Digital Advertising Specialist – News & Ag

Location: Jefferson City, MO
Department: Broadcast

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

The Digital Advertising Specialist is part of the sales support team and works to provide fulfillment, reporting and analysis for marketing campaigns.


Primary Responsibilities

  • Implement, manage and optimize social media and digital advertising campaigns
  • Develop campaign performance reports
  • Develop email marketing content
  • Maintain ad rotation system
  • Oversee social media accounts for various division entities
  • Coordinate website maintenance and updates
  • Provide digital support for news staff
  • Other duties as assigned

Job Requirements

  • Strong written and verbal communications skills
  • Excellent organizational skills with the ability to handle and prioritize multiple projects in a fast-paced environment
  • Experience with programmatic display, paid social, and/or paid search
  • Must be familiar with the business applications of social media platforms, including; Facebook, Twitter, YouTube, Pinterest, Google+, Instagram and more
  • Experience working in WordPress
  • Proficiency with Adobe Creative Suites and Excel
  • Some experience developing ad graphics, editing video and audio

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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