Data Analyst

As LEARFIELD continues to operate as a leading media and technology company in collegiate athletics, we will continue to invest in cutting-edge analytics to unlock the next wave of growth in college sport.

As the Data Analyst, you will be a part of the strategic vision of LEARFIELD’s data and analytics team.  Furthermore, you will develop strategic insights in a collegiate business setting for the LEARFIELD Amplify partner: Oregon.  This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions.  Furthermore, this role will be responsible for working with Oregon’s marketing department to develop marketing strategy and run email/marketing campaigns to action that strategy.

As the Data Analyst, you will work with LEARFIELD’s data and analytics team in aggregating, developing, and analyzing the data associated with LEARFIELD’s Fanbase platform.  Fanbase is LEARFIELD’s data and analytics platform that powers our strategic fan insights across the enterprise, leveraging cutting-edge analytics to unlock the next wave of growth in college sports.  By aggregating data across ticketing, sponsorship, digital and social channels, commerce, and more, Fanbase helps LEARFIELD and our school partners to better understand how fans engage with college athletics.  Fanbase allows our teams and partners to realize stronger marketing efficiency and effectiveness, as well as to increase commercial opportunities through ticket / merchandise sales, development funding, etc.

This role will report to the Senior Manager, Data & Analytics and work closely with the on-site LEARFIELD Amplify General Manager and Oregon athletic administration.

Responsibilities:

• Perform on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases
• Work with Amplify General Manager to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
• Manage current and new Business Intelligence tools to help LEARFIELD and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
• Produce and collaborate on research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create, and segment data
• Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs
• Create and maintain a customer ranking system developed to maximize sales and email marketing opportunities
• Keep Salesforce reports and dashboards updated
• Assist University MMR group with tracking sponsor activation statistics

Qualifications:

• A minimum of one year of data & analytics-focused work
• Experience working with data visualization and BI tools such as Tableau, Power BI, etc.
• Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
• Bachelor’s degree or equivalent in related technical field: g. Sports Business Management, Computer Science, Economics, Information Technology, etc.
• Experience with Archtics or Paciolan is a plus, but not required
• Knowledge of SSB or Data Warehousing is a plus but not required
• Can translate your knowledge & experience to business use-cases and prioritized work
• Sports/media/entertainment or sponsorship experience is a plus, but not required
• Must possess a high level of integrity and honesty; ability to influence others through leading by example 
• Manage time effectively and orchestrate multiple tasks simultaneously