Data Analyst – Memphis Ticket Solutions

Location: Memphis, TN 38152
Department: Corporate Strategy

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

 


As the Data Analyst, you will be a part of the strategic vision of LEARFIELD's data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield IMG College Ticket Solutions partner: University of Memphis. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources (online transitions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales) to support business decision making in product development, marketing strategy and email/marketing campaign targeting.

As the Data Analyst, you will work with LEARFIELD's data and analytics team in aggregating, developing, and analyzing the data associated with LEARFIELD's Fanbase platform.  Fanbase is LEARFIELD's data and analytics platform that powers our strategic fan insights across the enterprise, leveraging cutting-edge analytics to unlock the next wave of growth in college sports. By aggregating data across ticketing, sponsorship, digital and social channels, commerce, and more, Fanbase helps Learfield IMG College and our school partners to better understand how fans engage with college athletics. Fanbase allows our teams and partners to realize stronger marketing efficiency and effectiveness, as well as to increase commercial opportunities through ticket / merchandise sales, development funding, etc.

You will report to the Director of Data & Analytics, and work closely with the on-site Ticket Solutions General Manager and Memphis athletic administration.

Responsibilities:

  • Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.
  • Work with Ticket Solutions General Manager to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
  • Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
  • Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
  • Work closely with Marketing, Development, Ticket Sales and Ticket Operations to coordinate sales efforts and build, create and segment data
  • Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
  • Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities

Qualifications

  • A minimum of 1+ years of data & analytics-focused work
  • Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
  • Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
  • Bachelor’s degree or equivalent in related technical field g. Sports Business Management, Computer Science, Economics, Mathematics, Physics, Information Technology, etc.
  • Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
  • Can translate your knowledge & experience to business use-cases and prioritized work
  • Sports/media/entertainment or sponsorship experience is a plus, but not required
  • Must possess a high level of integrity and honesty; ability to influence others through leading by example 
  • Manage time effectively and orchestrate multiple tasks simultaneously

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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