Location: Memphis, TN 38152
Department: Corporate Strategy
LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.”
As the Data Analyst, you will be a part of the strategic vision of LEARFIELD's data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield IMG College Ticket Solutions partner: University of Memphis. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources (online transitions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales) to support business decision making in product development, marketing strategy and email/marketing campaign targeting.
As the Data Analyst, you will work with LEARFIELD's data and analytics team in aggregating, developing, and analyzing the data associated with LEARFIELD's Fanbase platform. Fanbase is LEARFIELD's data and analytics platform that powers our strategic fan insights across the enterprise, leveraging cutting-edge analytics to unlock the next wave of growth in college sports. By aggregating data across ticketing, sponsorship, digital and social channels, commerce, and more, Fanbase helps Learfield IMG College and our school partners to better understand how fans engage with college athletics. Fanbase allows our teams and partners to realize stronger marketing efficiency and effectiveness, as well as to increase commercial opportunities through ticket / merchandise sales, development funding, etc.
You will report to the Director of Data & Analytics, and work closely with the on-site Ticket Solutions General Manager and Memphis athletic administration.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.