Content Producer – Mizzou

Location: Columbia, MO 65211
Department: Digital

Compensation: $ - $
Benefits:

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

As a part of Learfield Studios team and initiative, the Content Producer is an important role on the ground that assists in the development and production of original and branded content-driven executions in partnership with the school. Working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, and local staff to help ideate, create and execute a robust original and branded content offering and calendar that will increase fan engagement across school athletic handles as well as generate revenue opportunities for local Learfield sales staff.  

Responsibilities:

  • Assist and sometimes lead creation of episodic video and social content in partnership with school teams to drive fan engagement across social channels and generate incremental revenue opportunities for local sales 
  • Lead creation of custom branded content (sponsorship and integration) for local property sales staff to drive additional advertiser solutions for LEARFIELD
  • Contribute to the creation of content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
  • Manage and spearhead relationships between athletic department content team, LEARFIELD local sales teams and national sales
  • Facilitate communication with Athletics, SIDs, Coaches, Assistant and Deputy ADs to produce series and integrate athletics priorities into content strategy
  • Collaborate closely with athletic department and sponsors to create custom branded content that delivers on all stakeholders voice, tone, and brand objectives
  • Contribute to research, pre-production, production, post production, distribution, and analysis for all proactive and reactive series executed by LEARFIELD Studios
  • Aid Property and Athletics in creating optimal content strategy and plan to increase fan engagement, hit key narrative storylines and generate revenue locally & nationally
  • Assist in the creative development for all Learfield led original content series
  • Generate ideas for brand integration video series for local and national sales and attend client pitches and productions, as needed
  • Elevate video production including assisting and occasionally leading the production of LEARFIELD narrative, serialized shoots on-site
  • Utilize data and assist in developing LEARFIELD Studios content strategy and proactive full-year content calendar
  • Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
  • Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
  • Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to shareholders.
  • Opportunity to manage on-site team members, as available

 Qualifications:

  • Minimum 4+ years of work experience in the sports or entertainment industry focused on creating, writing, producing, directing and editing video content
  • Must have previous experience with shooting, directing and editing video
  • Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
  • Minimum 4+ years of experience successfully working in a creative production environment
  • Minimum 4+ years of experience in developing creative content that has driven engagement and results
  • Prefer previous experience in sports industry and ideally in college athletics
  • Experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Proven ability to collaborate with other content creators and stakeholders

 

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

 

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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