Content Marketing Manager, Website

Location: Plano, TX
Department: Marketing/Creative

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

 


With team members across the US, the Marketing and Communications team at LEARFIELD is a new organization bringing together several growth engines for the company.  We tell our story in compelling and relevant ways to our various constituents which include marketing leaders and brand sponsors, university athletic departments, and internal employee groups.  We connect brands to fans and bring our partners leading technology, data analytics, and media products, all with a rich legacy and deep understanding of sports, events, and entertainment.

We are looking for a great communicator who has worked on professional web properties, collaborated with campaigns and product marketing teams and is passionate about storytelling to customers.

The Content Marketing Manager, Website will work cross-functionally, developing new capabilities for the company. They must be able to work independently, manage competing priorities, think strategically, and execute in a dynamic and fast-paced environment. They will manage their budget and their time. They must be able to prioritize, see opportunities for automation and improvement, and work collaboratively.

They must possess a high degree of integrity and trust in interpersonal interactions and maintain strict confidentiality.  A passion for serving and helping others should be evident in their work and reflected in their outstanding people influencing skills.

Responsibilities:

  • Web Strategy: Creates the overall strategy for the corporate website, informed by data and user testing. This includes site architecture and design, as well as web content strategies.
  • Content Creation and Copywriting: Envisions and produces content for the website, and other channels, to further our brand value proposition to our various stakeholder audiences.  This includes copywriting and editing and light graphics and photo editing.  Building out landing pages for campaign tie-ins.
  • Agency or cross-functional management: Successfully manages third-party agencies and internal stakeholders to optimize outcomes and set priorities.  Represents the website on various marketing-related project teams and initiatives. Provides consultation upon request for the SharePoint intranet site, which is owned and maintained by others.     
  • Web Operations and Reporting: Provides end-to-end visibility to the effectiveness and efficiency of our web marketing through reporting dashboards, analytics, and tie-ins with via email, social, media, and event campaigns.
  • Additional duties as assigned by manager.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, Computer Science, English or related fields
  • 3+ years of experience developing and maintaining websites and webpages in a content management system (Microsoft Office Suite, Adobe Photoshop or similar application). WordPress experience preferred. 
  • 2+ years of experience with Google Analytics and other data analysis tools, including the personalization of dashboards.
  • 1+ years of web user experience (UX) experience or equivalent training, including user testing, A/B testing, and best practices in site design and navigation.
  • 5+ years of experience creating written content and copy for thought leadership, website publication, and promotional purposes.
  • 2+ years supporting and training internal web content authors/editors/fellow administrators in the content management system.
  • Experience individually or as part of a team implementing a website from scratch, leading an extensive site over-all, or project managing a transition or migration.
  • Experience successfully integrating lead generation forms from a marketing automation system onto an external website with proper tagging and attribution for lead scoring.
  • Experience successfully integrating third-party tools (eg, A/B testing vendors, chatbots, survey tools, etc) into an external website.
  • 2+ years experience successfully managing third-party vendors, agencies, or freelancers to assist with high-quality project delivery on-time and on-budget.
  • 3+ years experience working collaboratively with digital demand generation, email marketing, marketing automation systems, and customer relationship management systems and processes.
  • Demonstrated proficiency in basic HTML.
  • Google Analytics certification preferred.
  • Experience developing Intranets in SharePoint preferred.
  • Experience with Premier or other video editing software preferred.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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