Location: Bowling Green, KY 42101
Department: Sales/Business Development - Corporate Sponsorships
Compensation: $ - $
Hilltopper Sports Properties is the locally based LEARFIELD team committed to extending the affinity of the Western Kentucky brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the exclusive multimedia rightsholder, Hilltopper Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Western Kentucky University. Corporate partners can bolster their own brand and garner maximum exposure through inventory such as venue signage, event sponsorships and promotion, corporate hospitality, radio and television, digital engagement, and visibility via the official athletics website.
Hilltopper Sports Properties is looking to add a high impact team member who will focus on leading and navigating the property through Name, Image, and Likeness (NIL). With the NCAA policy change in July 2021, student-athletes across the country, for the first time ever, can receive payments for NIL. This has provided a new opportunity for student-athletes and brands to collaborate on endorsement deals, appearances, and more.
In this role, you will support Hilltopper Sports Properties with business development and NIL deal activation with student-athletes. The Associate, Business Development (NIL) will be asked to achieve pre-defined KPIs centered around revenue generation for Hilltopper Sports Properties (via property new business or existing partner upsells), student-athlete NIL involvement/activation, and other metrics as the role and NIL evolve. This role will report to the General Manager of Hilltopper Sports Properties, who leads the LEARFIELD team embedded at Western Kentucky and will work closely with the rest of the property staff. This role will also have key relationships with the Western Kentucky Athletic Department staff.
LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.”
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.