Associate, Business Development – K-State Sports Properties

Location: Manhattan, KS 66502
Department: Sales/Business Development - Corporate Sponsorships

Compensation: $ - $
Benefits:

  • Medical/Dental/Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Retirement Benefits
  • Flexible Spending Accounts
  • Paid PTO
  • Flexible Work Schedule

K-State Sports Properties is LEARFIELD’s local, dedicated entity representing Kansas State University. In complete collaboration with the University, this team is committed to extending the affinity of the University’s brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.

As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows.

Our growing sponsorship business seeks an experienced, motivated professional to join our team located on campus in Manhattan, KS. This opportunity is a hybrid role focusing on sales and activation. We are looking for an experienced and well-organized candidate to generate new business by implementing integrated marketing partnerships for the university athletic program in addition to supporting with Game Day needs to execute partnership elements to ensure an enjoyable Game Day experience for partners and fans. If you enjoy working in a fast-paced, dynamic team environment and have prior sales support experience, we want to meet you! If you’re interested in combining your passion for sports with your successful track record in sales, we want to speak with you!

 

Responsibilities:

  • Develop and sell creative marketing solutions that exceed the needs of the client
  • Leverage your passion and empathy to develop a long-term business partnership between your client and the collegiate athletics programs they sponsor
  • Create and present integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives
  • Understand the changing landscape of sponsorship marketing to include a product mix that focuses on the benefits of digital and social media assets and solutions
  • Speak confidently to clients about the advantages of digital and social in sponsorship proposals
  • Collaborate with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment
  • Serve as liaison between corporate partners, property staff and the Athletic Department
  • Manage and track all marketing inventory for the property
  • Create and deliver marketing contracts and agreements
  • Assist property staff with all fulfillment needs for signage, radio, print, digital and events
  • Assist the General Manager with expense reporting, invoicing, and other budgetary needs
  • Assist with corporate hospitality, tickets, in-game promotions and other activities
  • Manage all game day Property Assistants for select sports programs
  • Work with game day Property Assistants to provide POP (Proof of Performances) for in-venue sponsorship elements
  • Manage Property social channels (LinkedIn, Facebook, and Twitter)
  • Conduct yourself in way that demonstrates a strong commitment to team collaboration and success

 

 Qualifications:

  • 1 year of experience selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
  • 1 year or experience activating partnerships and partnership benefits
  • Ability to analyze a client’s traditional, digital and non-traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
  • Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
  • Negotiating skills, ability to identify and influence key decision makers
  • Strong competitive spirit – desire to win the business through hard work and determination
  • Excellent communication, organizational, and presentation skills 
  • Driven to succeed and able to overcome obstacles
  • Ability to adapt your style/messaging to the needs of the client
  • Ability to quickly establish personal relationships through trust and empathy
  • Excellent communication and organizational skills
  • High level of initiative, specifically in the areas of sales generation and process improvement
  • Strong focus on quality of work and attention to detail
  • Able to lead and motivate others
  • Results-driven; willing to do whatever it takes to accomplish the goal
  • Strong aptitude for learning; highly curious
  • Proficiency in Microsoft Office (Word, PowerPoint and Excel)
  • Bachelor’s degree from a four-year college or university preferred

 


 

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 

LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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