Account Executive Premium Seating – Cal Ticket Solutions

Location: Berkeley, CA 94720
Department: Sales/Business Development - Tickets and Seating

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others.” 


Founded in 2011 on the people principles of Character, Capacity and Commitment, LEARFIELD Ticket Solutions represents nearly 50 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Ticket Solutions remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

The ticket sales team is LEARFIELD’s local, dedicated entity representing the University. In complete collaboration with the University, this team is committed through first class professionalism to building top notch customer sales and service relationships extending the affinity of the University’s brand to fans, donors, alumni, businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As the exclusive outbound arm for the University, the ticket sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with the outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

Learfield is looking for the best and brightest that have the desire to be a part of the leader of a growing industry that is revolutionizing how college athletics operate. Members of our team come in with a passion and commitment to be the best and are motivated by the opportunity to grow their respective careers. The Premium Seating Account Executive – Tickets Sales for Cal Ticket Solutions will be responsible for selling premium season seats and ticketing packages via phone calls, face to face appointments, in-stadium meetings, and special events. This position offers significant career growth within Learfield for successful members of our team including Senior Account Executive and General Manager.



  • This position will be focused on the prospecting, appointment setting, sales presentation and closing of high-level football premium season seats, premium ticketing, and hospitality packages.
  • Set and conduct sales appointments in the East-Bay/Bay Area as well as stadium premium seating tours (virtual tours also available)
  • Prospect and identify top-tier B2B group leads.
  • Entertain, nurture top-tier clients and prospects at Cal Athletics Football and Basketball games, external networking events, and more.
  • Focus on creatively prospecting cold leads via calls, LinkedIn, etc.
  • Manage and provide accurate sales pipeline working alongside Assoc. A.D. of Ticket Sales.
  • Notate daily prospecting efforts in CRM.
  • Respond to all inbound premium sales leads.
  • Assist with campus events such as student move-in day, parent conference, & more.
  • Other duties as assigned.


  • Bachelor’s Degree and/or 3 years of live entertainment sales experience equivalent required.
  • Experience with Microsoft Suite, LinkedIn Navigator, Salesforce and Zoom preferred.
  • Experience in cold calling, email communication, and other forms of outreach to Senior Level decision makers preferred.
  • Strong phone etiquette with a superior customer service and positive attitude approach
  • Enjoys being a part of a high-energetic team but also can independently work as a results-driven individual.
  • Flexible work schedule, including nights and weekends due to collegiate athletics competitions.
  • Love to generate revenue and positively impact the overall bottom line.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.