Stories - Powered by Learfield

Powered by  Learfield’s Fanbase™ March is one of the most exciting times of the year for fans of men’s and women’s basketball - full of intense games, upsets, underdogs, and buzzer-beaters. As college basketball prepares to tip off the madness of March tournaments,...

By Lucas Moss; VP, Data & Analytics Overview With the largest dataset of college sports fans in the world—powered by 6 billion+ fan data points—Fanbase provides powerful tools for college athletic programs to boost engagement through fan insights, enhance MMR...

Powered by Learfield’s Fanbase Learfield is leveraging an unparalleled amount of fan data to create authentic connections, inform decision making, and drive new revenue every single day through Fanbase. A proprietary fan data platform, Fanbase boasts more than 6...

By Jim Hanauer; SVP Data Strategy & Analytics Overview Having the right tools to reach and engage your audience is more important than ever. From appealing to the modern consumer demanding personalized interactions to the expectation that every dollar spent on...

By Jennifer Walker; VP, Digital Media Overview The digital marketing landscape continues to undergo a major transformation due to evolving trends and stricter regulations prioritizing consumer privacy. Third-party cookies, which are small pieces of data stored on a...

By Grant Jones; SVP & Head of Content, Content Development Overview Learfield Studios is a best-in-class content division focused on data-driven content production, distribution, and monetization to engage fans year-round. Over the last two-plus years, our...

By Solly Fulp; EVP, NIL Growth & Development Overview Name, Image, and Likeness (NIL) is incredibly dynamic and one of the fastest-moving aspects of college athletics. At Learfield, each of our school partners has its unique approach to NIL, including how they...

College women's sports have been on an incredible rise in recent years, with a surge in popularity and interest from fans and athletes alike. From basketball to soccer to softball, women's college sports have experienced meteoric growth; this season was no exception....