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The 2025-26 College Basketball Season: Fan Engagement by the Numbers

The 2025-26 College Basketball Season: Fan Engagement by the Numbers

by [email protected] | Apr 8, 2026 | Blog

Two teams reached the pinnacle of college basketball this week, but there were many winners across the country all throughout the year – even if they didn’t play right up to the very end. With the most extensive fan data in the college sports industry residing with...
Women Who Changed the Game: Celebrating Progress in Sports During Women’s History Month

Women Who Changed the Game: Celebrating Progress in Sports During Women’s History Month

by [email protected] | Mar 31, 2026 | Blog

Women’s History Month offers a moment to reflect on how the game has evolved — and the individuals who helped move it forward. Across every level of sports, progress has been shaped by leaders who challenged expectations, expanded opportunity, and influenced what the...
Data & Digital Highlights Around the 2026 College Football Playoff Teams

Data & Digital Highlights Around the 2026 College Football Playoff Teams

by [email protected] | Jan 22, 2026 | Blog

Powered by Learfield’s Fanbase™ The 2026 College Football Playoff was full of thrills, coming down to the wire between a rising power in the Indiana Hoosiers and a resurging giant in the Miami Hurricanes. Let’s take a look back at some data and digital...
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Recent News

  • SFA Athletics Announces Sponsorship with Concenture Wealth Management
  • Brian Bille Appointed General Manager of Learfield’s Mississippi State Bulldog Sports Properties
  • USAA Named Preservation Partner of Army West Point Athletics
  • Alabama Football and Gatorade Launch New Original Series, “The Moment”
  • The University of Oklahoma Extends Long-Term Partnership with Learfield’s Sooner Sports Properties and Announces the Sooner Evolution Center
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