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Women’s College Sports Sponsorships Are Driving the Future of College Athletics

Women’s College Sports Sponsorships Are Driving the Future of College Athletics

by [email protected] | May 20, 2026 | Blog

More Than A Moment: The Commercial Rise of Women’s College Athletics Women’s college athletics has hit the mainstream, experiencing a powerful lift in visibility, fan engagement, and cultural relevance over the last few years. What started as a surge in...
Colorado State NIL Case Study | Markley Motors x Learfield Impact

Colorado State NIL Case Study | Markley Motors x Learfield Impact

by [email protected] | May 13, 2026 | Case Studies

When Markley Motors partnered with Colorado State Athletics and Learfield Impact, the goal was to create a meaningful NIL campaign that connected with the Northern Colorado community while supporting Colorado State student-athletes. The campaign combined authentic...
Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign

Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign

by [email protected] | May 13, 2026 | Case Studies

Whataburger partnered with Texas Tech Athletics and Learfield to activate a multi-touch NIL campaign designed to connect with fans across the Lubbock community. Featuring 10 Texas Tech student-athletes and five unique experiences, the campaign combined community...
Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

by [email protected] | Apr 30, 2026 | Blog

In today’s workplace, inclusion is no longer a standalone initiative — it’s a defining factor in how organizations attract talent, drive innovation, and sustain performance. As employee expectations shift and team members backgrounds, identities, and working styles...
Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

by [email protected] | Apr 13, 2026 | Blog

From Screen to Ice: Hockey’s Cultural Surge Is Fueling Growth at Every Level Hockey is having a moment, and it’s not by accident. Across entertainment, international competition, and professional leagues, the sport is experiencing a surge in visibility that is...
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Recent News

  • Learfield Announces Renewal of Allstate Red River Rivalry Sponsorship
  • Bruce Mosley Named General Manager of Davidson Sports Properties
  • Milwaukee Athletics Names Tabak Law First Jersey Patch Partner for Panthers Basketball and Soccer Programs
  • University of Nevada Athletics Announces Renown Health as Official Healthcare Partner
  • Gonzaga Men’s Basketball, Altana Announce Jersey Patch Partnership
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