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Colorado State NIL Case Study | Markley Motors x Learfield Impact

Colorado State NIL Case Study | Markley Motors x Learfield Impact

by [email protected] | May 13, 2026 | Case Studies

When Markley Motors partnered with Colorado State Athletics and Learfield Impact, the goal was to create a meaningful NIL campaign that connected with the Northern Colorado community while supporting Colorado State student-athletes. The campaign combined authentic...
Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign

Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign

by [email protected] | May 13, 2026 | Case Studies

Whataburger partnered with Texas Tech Athletics and Learfield to launch a multi-touch NIL campaign designed to deepen community engagement and increase local brand visibility across Lubbock. The integrated campaign featured 10 Texas Tech student-athletes participating...
Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact

by [email protected] | Apr 30, 2026 | Blog

In today’s workplace, inclusion is no longer a standalone initiative — it’s a defining factor in how organizations attract talent, drive innovation, and sustain performance. As employee expectations shift and team members backgrounds, identities, and working styles...
Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four

by [email protected] | Apr 13, 2026 | Blog

From Screen to Ice: Hockey’s Cultural Surge Is Fueling Growth at Every Level Hockey is having a moment, and it’s not by accident. Across entertainment, international competition, and professional leagues, the sport is experiencing a surge in visibility that is...
The 2025-26 College Basketball Season: Fan Engagement by the Numbers

The 2025-26 College Basketball Season: Fan Engagement by the Numbers

by [email protected] | Apr 8, 2026 | Blog

Two teams reached the pinnacle of college basketball this week, but there were many winners across the country all throughout the year – even if they didn’t play right up to the very end. With the most extensive fan data in the college sports industry residing with...
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Recent News

  • Grizzly Athletics names Montana Knife Company an official partner of Griz Football and on-field logo sponsor at Washington-Grizzly Stadium
  • Colorado State NIL Case Study | Markley Motors x Learfield Impact
  • Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign
  • Marshall Athletics, Marshall Health Network Announce All-Sport Jersey Patch Partnership Through Learfield
  • Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact
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