Austin, TX — December 17, 2024 —The University of Texas announced today that it is welcoming Big League Chew, the one and only shredded bubble gum, as a sponsor of the Texas Baseball and Softball programs. As part of this collaboration, Big League Chew will launch the...
Boulder, CO —Fowler Automotive today announced the expansion of its partnership with the University of Colorado Athletics and Learfield’s Buffalo Sports Properties, significantly increasing its investment in Name, Image, and Likeness (NIL) opportunities for...
LAWRENCE, Kan. (November 26, 2024) — FNBO (First National Bank of Omaha), Kansas Athletics, and Learfield’s Jayhawk Sports Properties have announced an expansion of their longstanding partnership, bringing FNBO front and center to Jayhawk basketball fans. FNBO will...
PLANO, TX (November 26, 2024) — Learfield, the leading media and technology company powering college athletics, announced today that it named sports industry veteran George Scott as President of SIDEARM Sports, the leading website, mobile, app and digital experience...
Renewed Agreement Includes Support for Gators Women’s Basketball and Donations to Ronald McDonald House through the Charity Stripe Campaign. GAINESVILLE, Fla. (November 22, 2024) – University of Florida Athletics and Meldon Law, the Official Injury and Accident...
