BIRMINGHAM – The University of Alabama at Birmingham Department of Athletics has extended its exclusive relationship with Learfield – the media and technology company powering college athletics – which will continue to manage multimedia and sponsorship rights for UAB...
BLOOMINGTON, Ind. – Learfield’s IU Sports Properties has announced Choice Hotels to feature its loyalty program, Choice Privileges, as the presenting sponsor for a star-studded country music concert at Memorial Stadium on Saturday, April 13, headlined by...
CARY, N.C. – USA Baseball and Learfield – the media and technology company powering athletics – have agreed to extend their existing multimedia rights relationship while adding Learfield Amplify’s development vertical to build and grow their philanthropic giving...
Madison, Wis. – In partnership with UW Athletics, Learfield’s Badger Sports Properties has opened a new office in downtown Milwaukee, creating an additional avenue for networking with and serving the greater Milwaukee business community. As UW Athletics’ exclusive...
Refreshed KUAthletics.com slated to go live this summer. LAWRENCE, Kan. – Kansas Athletics has partnered with Learfield’s SIDEARM Sports, the nation’s leading provider of collegiate athletics websites, to reshape the digital home of Jayhawks sports. Launching this...