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Cal Athletics, Learfield Agree to 10-Year Multimedia Rights Partnership

12.09.2016 News

BERKELEY – On the heels of its groundbreaking Under Armour partnership announced this spring, the University of California, Berkeley continues to fortify its brand position with a new multimedia rights agreement with Learfield, announced today by Cal’s Director of Intercollegiate Athletics, H. Michael Williams. The new...

LEARFIELD APPOINTS KIRSTEN CONRAD DIRECTOR OF INTEGRATED DIGITAL MEDIA SALES

08.09.2016 News

PLANO, Texas – Collegiate marketer Learfield recently tapped Kirsten Conrad to serve as director of integrated digital media sales for its bolstered Digital team. She primarily will be responsible for building cohesion among Learfield’s nationwide sales teams and digital practice to provide best-in-class service to...

Dignity Health Becomes Official Healthcare Sponsor for Learfield Partner CSUB Athletics

08.09.2016 News

BAKERSFIELD, Calif. - CSUB Athletics and its multimedia rights holder, Learfield’s Roadrunner Sports Properties, announced today that Dignity Health will serve as the official health care sponsor of the Roadrunners. The three-year relationship with Dignity Health provides team doctors for the Roadrunners, allowing for additional specialty-care...

@MizzouFootball Introduces Tiger Town Tailgating Experience

08.09.2016 News

Interactive area is the perfect tailgate for adults and children on Mizzou game days COLUMBIA, Mo. – Mizzou Football home games in 2016 will feature a brand new, interactive fan area, Tiger Town, which officially opens its gates this Saturday (Sept. 10) before Mizzou's home opener...

Orange Belt Stages Unveils Custom Bus for Learfield Partner CSUB Roadrunners

07.09.2016 News

BAKERSFIELD, Calif. - CSU Bakersfield Athletics will be more visible while on the road for the next three seasons due to a new partnership with charter company, Orange Belt Stages, as announced today by Roadrunner Sports Properties. The multi-year agreement identifies Orange Belt as the official...