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LITTLE ROCK TROJANS, LEARFIELD AGREE TO 10-YEAR MULTIMEDIA RIGHTS PARTNERSHIP

11.01.2017 Join Our Team, News

LITTLE ROCK, Ark. – For the first time in school history, Little Rock Athletics will outsource its comprehensive multimedia rights and sponsorship initiatives by selecting Learfield as its partner for the next 10 years. While the relationship is concurrent with the 2017-18 athletic season, Director of...

LEARFIELD LICENSING CREATES SOCIAL OUTREACH PROGRAM TO SUPPORT NEW YEAR’S RESOLUTIONS, LICENSED PERFORMANCE GEAR

10.01.2017 News

INDIANAPOLIS -- Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has created a social media program aimed at promoting licensed performance wear and hard goods to kick off 2017. “Train Like A…” encourages students, faculty, staff and fans to channel the...

MIZZOU ATHLETICS TO PARTNER WITH IMG LEARFIELD TICKET SOLUTIONS

09.01.2017 News

COLUMBIA, Mo. – The University of Missouri has appointed IMG Learfield Ticket Solutions for representation of its outbound ticket sales, as announced today by Mizzou's Director of Athletics Jim Sterk and IMG Learfield Ticket Solutions' President Rob Sine. "We are excited to be partnering with IMG...

LEARFIELD ACQUIRES MOGO INTERACTIVE

05.01.2017 Join Our Team, News

Mogo to Expand Vertical Specialization in College Athletics Nationwide PLANO, Texas and CORTE MADERA, Calif. – Learfield Communications (Learfield), the collegiate sports marketer specializing in multimedia content, sponsorship and licensing, has acquired Mogo Interactive, a leading integrated digital marketing firm. The announcement was made jointly...

LEARFIELD’S CAL BEARS SPORTS PROPERTIES TEAM COMPLETE

04.01.2017 Join Our Team, News

BERKELEY, Calif. – Learfield ushers in the new year having completed the establishment of its local Cal Bears Sports Properties team, which is solely dedicated to representing university partner Cal Athletics. Joining Executive Director Joe Mulford is Cal Bears Sports Properties’ Director-Sales Dan Lentz; Senior Manager-Business...