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LEARFIELD APPOINTS INDUSTRY VETERAN TO LEAD SOUTHLAND CONFERENCE TEAM

Fisher brings more than 20 years of experience to the Southland PLANO, Texas – Collegiate marketer Learfield announced today that seasoned sports marketing and sales executive Earle Fisher will serve as general manager for its local team representing the Southland Conference. This marks a return to Learfield...

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Ridley’s, Learfield and UW Athletics Benefit Food Bank

Official Supermarket of Poke Fans, Ridley’s Family Markets, Donate $3,250 to the Food Bank of the Rockies Local grocery chain aims to match up college sports and support for their community Laramie, Wyo. – Representatives from Ridley’s Family Markets recently gathered at the Laramie, Wyo., location to present...

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BEN LORENZEN TO REJOIN LEARFIELD AS VICE PRESIDENT

PLANO, Texas - Industry veteran Ben Lorenzen has been named a Learfield vice president. The former Colorado State University senior associate athletic director for sales, marketing and communications begins his new role today and will relocate from Fort Collins, Colo. to the collegiate marketer’s headquarters...

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Cardinals Secure Radio Relationship with iHeartMedia

LOUISVILLE, Ky. - The University of Louisville and its exclusive athletics multimedia rights holder, Learfield’s Louisville Sports Properties, have agreed to a new five-year partnership with iHeartMedia to extend broadcast rights for multiple Cardinal Athletics programming. The new agreement, which will be effective from 2017-22, includes...

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