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KEVIN WILLIAMS NAMED GENERAL MANAGER FOR LEARFIELD’S PATRIOT LEAGUE SPORTS PROPERTIES

19.11.2018 News

CENTER VALLEY, Pa. – Learfield announced today that Kevin Williams has been appointed general manager for Patriot League Sports Properties. The Patriot League is represented exclusively by Learfield for marketing and sponsorship initiatives. Williams, the former associate athletic director for external relations and development for Queens...

LEARFIELD LICENSING PARTNERS TEAMS WITH 47’, OPERATION HAT TRICK TO PROMOTE MILITARY AND VETERANS THROUGH COLLEGIATE MARKET

10.11.2018 News

INDIANAPOLIS - In honor of true American heroes, Learfield Licensing Partners again collaborates with ’47 and Operation Hat Trick (OHT), a nonprofit organization supporting the recovery of wounded service members and veterans, to promote local military organizations on college campuses nationwide by honoring veterans in-game, creating...

LUKE COMBS AND APPALACHIAN STATE CREATE SECOND PHASE OF MOUNTAIN BORN COLLECTION

09.11.2018 News

INDIANAPOLIS - Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, and Appalachian State Athletics announce the release of the second phase of the Mountain Born collection, a co-brand collaboration with App State alum and nationally recognized country singer Luke Combs. The...

PENN STATE ATHLETICS, THON TO ALIGN WITH PLANET FITNESS DURING MEN’S BASKETBALL SEASON

09.11.2018 News

STATE COLLEGE, Pa. – THON is guaranteed a boost in funding over the next two years from Penn State Athletics’ newest corporate partner, National Fitness Partners, which will play a significant role in the new “Blocking Pediatric Cancer” promotion during men’s basketball season. “We couldn’t be more...

MINNESOTA-BASED ALUMACRAFT TO GIVE AWAY CUSTOMIZED GRAND PRIZE PACKAGE TO ONE GOLDEN GOPHER FAN IN MARCH 2019

08.11.2018 News

MINNEAPOLIS – Gopher Athletics and its multimedia rightsholder, Learfield’s Gopher Sports Properties, announced today the return of the “Great Gopher Boat Giveaway Sweepstakes” presented by Alumacraft. The online sweeps is open through Saturday, March 2, 2019 for eligible fans. This marks the second year of Alumacraft’s...