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MIKE MACCONNELL TO LEAD BIG GREEN SPORTS PROPERTIES AT DARTMOUTH COLLEGE

21.12.2018 News

HANOVER, N.H. — Learfield recently appointed Mike MacConnell general manager for Big Green Sports Properties, its local staff dedicated to Dartmouth College. The collegiate marketer has been representing the Big Green since 2015, marking the first time the school outsourced its athletics multimedia rights. MacConnell most recently served three years...

DAVIDSON WILDCAT FANS GET A LYFT TO SAFE RIDES AND FREE GEAR

13.12.2018 News

DAVIDSON, N.C. – Davidson College named Lyft as the Official Ride Partner of the Davidson Wildcats, opening the door to easy transportation year round and free merchandise and ride credits. Lyft's partnership includes serving as Davidson's preferred transportation option for Wildcat fans traveling to or from games...

ALICIA HAWKS APPOINTED GENERAL MANAGER, LEARFIELD’S VERMONT SPORTS PROPERTIES REPRESENTING THE CATAMOUNTS

11.12.2018 News

BURLINGTON, Vt. – Learfield announced today that UVM alumna Alicia Hawks will oversee its local team, Vermont Sports Properties, that is dedicated to representing the Catamounts’ multimedia rights and sponsorship initiatives. Yesterday Hawks assumed the general manager position previously held by Mike MacConnell, who now holds...

IHEARTMEDIA MILWAUKEE, LEARFIELD ANNOUNCE NEW FM RADIO HOME FOR WISCONSIN BADGER SPORTS BROADCASTS

07.12.2018 News

MILWAUKEE (Dec. 8, 2018) – iHeartMedia and Learfield, the multimedia rightsholder for University of Wisconsin Athletics, announced today that “97.3 THE GAME” (WRNW) will be the new radio home of the Wisconsin Badger Sports Network in Milwaukee. Starting with the men’s basketball game at Marquette...

IT’S TIME FOR COLLEGE FOOTBALL POST-SEASON

03.12.2018 News

It's beginning to look a lot like Bowl season! As all the details were unveiled late yesterday afternoon, there are 35 schools we have the privilege of working with in the college football bowl lineup, including No. 1 Alabama & No. 4 Oklahoma playing in the...