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LAYNE WERNER NAMED GENERAL MANAGER FOR LEARFIELD’S DREXEL DRAGONS SPORTS PROPERTIES

26.09.2018 News

PHILADELPHIA – Learfield recently named Layne Werner as general manager for Dragons Sports Properties, its locally based team representing Drexel University Athletics. Werner most recently served in the same capacity for Learfield’s team at Manhattan College. Prior to joining Learfield, she was the director, strategic marketing...

POPSOCKETS KICKS OFF SPORTS MARKETING CAMPAIGN WITH COLLEGIATE MARKETER LEARFIELD AND FOUR UNIVERSITIES

26.09.2018 News

Alabama, Colorado, Miami, Penn State to Launch Social Content This Week BOULDER, Colo. – PopSockets looks to Learfield for collegiate sports marketing engagement. The popular cell phone accessory company will integrate simultaneously with four high-profile university athletic programs as announced today by PopSockets Chief Marketing Officer...

LEARFIELD APPOINTS PALEN CHIEF COMMUNICATIONS AND MARKETING OFFICER

24.09.2018 News

FleishmanHillard Partner to Join Collegiate Marketer PLANO, Texas – Learfield today announced that veteran communications and public relations expert William (Bill) Palen will become its Chief Communications and Marketing Officer effective October 2, 2018. Palen joins Learfield after nearly 24 years with public relations and communications firm FleishmanHillard (FH), where he was one of the earliest...

DIGNITY HEALTH NAMED EXCLUSIVE HEALTH CARE PARTNER OF CSUB ATHLETICS

18.09.2018 News

Partnership to kick off with Blue-Gold Scrimmage and March for Kindness BAKERSFIELD, Calif. – CSU Bakersfield Athletics and its multimedia rights holder, Learfield's Roadrunner Sports Properties, announced Tuesday that Dignity Health Mercy and Memorial Hospitals (“Dignity Health”) has increased its commitment to become the exclusive health...

NEW ERA CAP LAUNCHES SECOND ANNUAL HISPANIC HERITAGE COLLECTION TO HONOR HISPANIC HERITAGE MONTH

14.09.2018 News

20 Universities to Launch Line on September 15 INDIANAPOLIS - Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announces alongside New Era Cap, the return of the Hispanic Heritage Collection in honor of Hispanic Heritage Month. The second year of this collaboration...