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GENESIS OPEN INTRODUCES NEW BRAND AND MARKETING CAMPAIGN

Welcome to the Club: an updated identity for the iconic tournament in its first year hosted by TGR Live LOS ANGELES, Calif. – The Genesis Open has introduced a new brand and marketing campaign ahead of the 2017 tournament. The Genesis Open will welcome the world’s...

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LEARFIELD PARTNERS WITH SPORTSDIGITA

MINNEAPOLIS, MN — Learfield, the leader in intercollegiate athletics sponsorship rights management, has partnered with Sportsdigita to increase sponsorship sales and retention for its 120+ intercollegiate athletics partners, including top “Power Five” conference teams. Under the partnership, Learfield’s property based dedicated sponsorship sales teams will utilize...

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Lady Raider Basketball Radio Show Begins Tonight

First of six live radio shows with Head Coach Candi Whitaker LUBBOCK, Texas – Texas Tech Athletics and Learfield's Red Raider Sports Properties announced that the Lady Raider Basketball with Candi Whitaker radio show will debut this Thursday at 6 p.m. The one-hour show will be hosted...

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LEARFIELD AND STRIVR CHANGING THE VIRTUAL GAME IN COLLEGE SPORTS

Virtual Reality Industry Leader to Become Collegiate Marketer’s Official VR Partner PLANO, Texas and MENLO PARK, Calif. – Learfield and STRIVR Labs usher in the new year by unveiling today a first-of-its-kind partnership designed to provide multi-platform virtual reality (VR) distribution within the collegiate sports landscape. Learfield,...

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