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THIRD ANNUAL NATIONAL TAILGATE WEEKEND FIRES UP ACROSS THE COUNTRY

04.10.2018 News

INDIANAPOLIS - Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is celebrating the third annual National Tailgate Weekend (Oct. 6-7) with schools, retailers, licensees and fans across the country. National Tailgate Weekend celebrates the gameday tradition where thousands across the country...

LOWENKRON SELECTED FOR CSUB MEN’S BASKETBALL RADIO BROADCASTS

27.09.2018 News

BAKERSFIELD, Calif. – In partnership with Learfield and Roadrunner Sports Properties, CSU Bakersfield has announced the new radio voice of Roadrunner men's basketball. Isaac Lowenkron will get behind the microphone and paint a picture from courtside of every `Runner men's basketball game, on the road...

CAL ATHLETICS, SKY POWER ALIGN FOR SUSTAINABILITY GAME

27.09.2018 News

Relationship Marks a First-of-its-Kind for San Ramon Company BERKELEY - Cal Athletics and its multimedia rightsholder, Learfield's Cal Bears Sports Properties, announced today that Sky Power Solar is the Bears' newest corporate partner. The San Ramon-based solar solutions company marks its first foray into college sports by aligning...

LAYNE WERNER NAMED GENERAL MANAGER FOR LEARFIELD’S DREXEL DRAGONS SPORTS PROPERTIES

26.09.2018 News

PHILADELPHIA – Learfield recently named Layne Werner as general manager for Dragons Sports Properties, its locally based team representing Drexel University Athletics. Werner most recently served in the same capacity for Learfield’s team at Manhattan College. Prior to joining Learfield, she was the director, strategic marketing...

POPSOCKETS KICKS OFF SPORTS MARKETING CAMPAIGN WITH COLLEGIATE MARKETER LEARFIELD AND FOUR UNIVERSITIES

26.09.2018 News

Alabama, Colorado, Miami, Penn State to Launch Social Content This Week BOULDER, Colo. – PopSockets looks to Learfield for collegiate sports marketing engagement. The popular cell phone accessory company will integrate simultaneously with four high-profile university athletic programs as announced today by PopSockets Chief Marketing Officer...