Archives

ARMY-SIEMENS INK SPONSORSHIP DEAL

02.07.2010 News

Learfield Sports' Army Sports Properties Help Secure Army-Siemens Sponsorship Deal WEST POINT, N.Y. – The Army Athletic Association and Siemens Corporation have reached a sponsorship agreement that includes signage and exclusive naming rights to the Superintendent's Loge at Michie Stadium, home of Army football. The Superintendent's Loge,...

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NEW ARENA PARTNERS INCREASING SPONSORSHIP MONEY

28.06.2010 News

New agreements with Heaven Hill Distilleries, Park Community Federal Credit Union, Anheuser Busch, John Conti Coffee and Sign-A-Rama Downtown add more than $2.3 Million Louisville, KY (June 28, 2010) – The Louisville Arena Sports and Entertainment Properties (LASEP) today announced it has secured several additional partners...

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George Stiles

25.06.2010 History

George died yesterday. He was a friend of mine and to many. He was one of Learfield's incorporators and initial board members. When I first met him, Derry had asked him to become a shareholder in our venture and we met at Home Savings to go...

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2009-2010 LEARFIELD SPORTS DIRECTORS’ CUP WINNERS ANNOUNCED

24.06.2010 News

June 23, 2010 (Anaheim, Calif.) -- Recipients of the Learfield Sports Directors' Cup were honored today with Stanford heading a list of multiple repeat winners in all divisions. The awards, which annually recognize the best overall athletic department in each NCAA division and NAIA, were...

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Arbitron

16.06.2010 History

One of the tidbits I gleaned from Gene Ashcraft of the Texas State Network, was the importance of good research. Having good numbers helped your sales pitch; but also there was something strong about saying "Arbitron says more people listen to us than to any...

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