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SBJ: Shamrock buys majority stake in Learfield

Published by Sports Business Journal, click here for original article (subscription required) By Michael Smith, Staff Writer Published December 5, 2011, Page 3 Too often in the last three years, Learfield Sports encountered new business opportunities that required resources it didn’t have. Learfield, a pioneer in the collegiate marketing...

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PAC-12 REACHES UNPRECEDENTED AGREEMENT WITH IMG COLLEGE AND LEARFIELD SPORTS

Conference Now Positioned to Create Integrated Multimedia Marketing Platform and the First-Ever Collegiate Website Portal With unprecedented collaboration, the Pac-12 has reached an agreement with Learfield Sports and IMG College to aggregate and control specific school rights, including all local audio-visual and website rights, and key...

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