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MU affiliates

Now that we had promised MU some $201,000 in cash and much more in non-cash promotion, new demands were made of our affiliate radio stations including higher rights fees and increased network commercial inventory.  We asked stations for more pre and post game programming and required clearance...

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Big comeback at Mizzou

On April 15th of this year I posted a blog about how MU Athletic Director, Dave Hart, Sr., canceled our existing radio contract and rebid.  We lost to a St. Louis company, SNI, and were out for two years: '78--'80.  During the interval we began...

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Kansas City Chiefs

Our full-time land-line distribution system, leased from AT&T, afforded us revenue opportunities in that we could sub-lease the system to others.  One such entity was the Kansas City Chiefs.  The flagship radio station was Kansas City's KCMO which made its money off local ad sales...

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ARMY-SIEMENS INK SPONSORSHIP DEAL

Learfield Sports' Army Sports Properties Help Secure Army-Siemens Sponsorship Deal WEST POINT, N.Y. – The Army Athletic Association and Siemens Corporation have reached a sponsorship agreement that includes signage and exclusive naming rights to the Superintendent's Loge at Michie Stadium, home of Army football. The Superintendent's Loge,...

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NEW ARENA PARTNERS INCREASING SPONSORSHIP MONEY

New agreements with Heaven Hill Distilleries, Park Community Federal Credit Union, Anheuser Busch, John Conti Coffee and Sign-A-Rama Downtown add more than $2.3 Million Louisville, KY (June 28, 2010) – The Louisville Arena Sports and Entertainment Properties (LASEP) today announced it has secured several additional partners...

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