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OU Continuing Education Finds Its Target Audience

Oklahoma University Continuing Education wanted to increase enrollment in their offsite classes.  They reach their primary target, adults 25-54, with the help of Sooner Athletics and Sooner Sports Properties. OU Continuing Education and Sooner Sports Properties customized a promotional plan based on the previous year’s results and...

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Derry sells his shares

It was the summer of 1985. Ronald Reagan was President. Interest rates for all of us -- not just credit card interest, but home loans, business loans, car loans -- were well above 12 percent; some nearly 20 percent. The economy was on the skids....

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Iowa State Cyclones

Our new satellite technology enabled us to feed audio anywhere without the limitation of telephone circuits.  It just seemed natural to begin broadcasting the games of other Universities.  Missouri was our first; Iowa State our second.  Iowa has three state-wide universities:  Iowa, Iowa State and the...

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The Tar Heels & North Carolina Ford Dealers

The Carolina Ford Dealers partnered with Tar Heel Sports Properties to generate excitement about new models for the new model year. Carolina Ford Dealers promoted their new products (new model or new model year) and drove traffic to their dealerships throughout North and South Carolina by...

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